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Is 2026 the year of rookie boy groups?

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#NewJeans

🗓️ 3/6/2026, 11:37:41 AM⏱️ 1 min read👀 3 views💬 0

Key takeaways

Quick summary

1The shift began in January when SM Entertainment confirmed plans to debut a new boy group.
2A new wave of rookie boy groups is set to reshape the K-pop landscape in 2026, as major agencies and esteemed producers race to launch new acts after years of…
3More re

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A new wave of rookie boy groups is set to reshape the K-pop landscape in 2026, as major agencies and esteemed producers race to launch new acts after years of girl group domination. The shift began in January when SM Entertainment confirmed plans to debut a new boy group. More recently, Ador — the Hybe label behind NewJeans NewJeans K-POP GROUP NewJeans is a five-member girl group known for their fresh Y2K-inspired style, smooth vocals, and viral hits. — and YG Entertainment also announced plans to launch new male acts. SM Entertainment founder Lee Soo-man, who recently returned to Korea after three years abroad, has also r