BTS’ new album title, 'Arirang,' is pure Korean — are you saying it right?

Yes, we’ve been waiting for this. K-pop juggernaut BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. is back after four years — and the global hype for the group's fifth full-length album, “Arirang,” set for release on Friday, is already going wild. New music, new visuals, new era and, of course, a new wave of buzz. But this time, the conversation isn’t just about concept photos or what the seven bandmates will roll out. It’s also about the language itself. Since the title is a pure Korean word, videos across YouTube, Instagram and X explai