Retailers, hotels in Seoul ramp up purple-themed marketing on eve of BTS concert

Retailers and hotels in central Seoul were seen Friday ramping up purple-themed marketing campaigns, leveraging the signature color of the global fandom of K-pop titan BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. , with an anticipated comeback concert by the group just a day away. Department stores, hotels and convenience stores are scaling up operations as tourists flock to BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. merchandise shops from early Friday. Companies are also tightening safety measures amid expectations of heavy foot traffic. Lotte Department Store is running a