Wayf Boys break K-pop rules — and Interscope is buying in

Wayf Boys has been around for less than two weeks. But the five-piece group has already made clear that it has little interest in following the K-pop playbook. While agencies typically introduce members one by one ahead of a debut, Wayf Boys initially concealed their faces on social media behind illustrated characters drawn by member Anderson. Their videos show the members speaking freely — profanity included — rather than sticking to the carefully managed language expected of most idols in offi