From K-pop views to K-beauty buys
Key takeaways
Quick summary- 1Short-form platforms are increasingly turning interest in Korean entertainment into spending across industries ranging from beauty and food to fashion and tour…
- 2The report, "K-Culture on TikT
Short-form platforms are increasingly turning interest in Korean entertainment into spending across industries ranging from beauty and food to fashion and tourism, according to a study released Wednesday by TikTok and global consulting firm Kearney. The report, "K-Culture on TikTok: Driving Global Economic Impact," surveyed 3,300 consumers aged 16-49 across 10 countries, including Brazil, Indonesia, Japan, the UK and the US. It examined six sectors: K-pop, K-media and intellectual property conte
Click the same reaction again to remove it.
(Updates after load — yes, your readers are humans… mostly.)
Top reads this week
Last 7 days
Thai Star NuNew Performs at TIMA 2026 Alongside Major K-pop Acts
3d ago
Rising Stars NCHIVE: Their Story, World Tour, and What’s Next
6d ago
TEN Announces 1st Ever U.S. Showcase Tour "TEN (10)"
1d ago
One Group, Three Journeys: Getting to Know RE:WIND
5d ago
BTS’ RM “Indefinitely Suspended” From The Pixel Project’s “Male Role Model” List
6d ago