April Individual Rookie Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual rookie idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idols, using big data collected from March 2 to April 2.

ILLIT’s Wonhee held onto her spot at the top of the list with a brand reputation index of 489,975, marking a 17.89 percent increase in her score since March. High-ranking phrases in her keyword analysis included “cheeks,” “20th birthday party,” and “fourth mini album,” while her highest-ranking related terms included “cheerful,” “effort,” and “model.” Wonhee’s positivity-negativity analysis also revealed a score of 90.71 percent positive reactions.

Meanwhile, TWS’s Dohoon maintained his position at second place with a brand reputation index of 377,082 for April.

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Ian jumped to third place after seeing a whopping 103.43 percent increase in her brand reputation index, bringing her total score to 322,906 for the month.

KiiiKiii’s Jiyu took fourth place with a brand reputation index of 282,996, marking a 40.77 percent rise in her score since last month.

Finally, CORTIS’s Keonho came in at a close fifth with a brand reputation index of 282,265, marking a staggering 107.33 percent increase in his score since March.

Check out the top 30 for this month below!

ILLIT’s Wonhee

TWS’s Dohoon

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Ian

KiiiKiii’s Jiyu

CORTIS’s Keonho

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Jiwoo

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Stella

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Yuha

MEOVV’s Anna

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Ye-on

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Carmen

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ A-na

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Juun

ILLIT’s Minju

AtHeart’s Nahyun

TWS’s Shinyu

AtHeart’s Arin

KiiiKiii’s Haum

KiiiKiii’s Kya

KiiiKiii’s Leesol

TWS’s Jihoon

CORTIS’s Juhoon

ILLIT’s Moka

ILLIT’s Yunah

ILLIT’s Iroha

BABYMONSTER BABYMONSTER K-POP GROUP BABYMONSTER is a multinational girl group under YG Entertainment. They debuted as a full ensemble on April 1, 2024. ’s Ahyeon

TWS’s Youngjae

KATSEYE KATSEYE K-POP GROUP KATSEYE is a global girl group formed through HYBE x Geffen's "The Debut: Dream Academy" project. The group debuted in 2024 and is known for a modern pop sound, sharp performance style, and multilingual global-member lin ’s Manon

BABYMONSTER BABYMONSTER K-POP GROUP BABYMONSTER is a multinational girl group under YG Entertainment. They debuted as a full ensemble on April 1, 2024. ’s Asa

TWS’s Kyungmin