April Rookie Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from March 1 to April 1.

KiiiKiii held onto their spot at the top of the list with a brand reputation index of 1,340,747, marking a 7.57 percent increase in their score since March. High-ranking phrases in the group’s keyword analysis included “I DO ME,” “404,” and “Gen Z vibe,” while their highest-ranking related terms included “appear on,” “free-spirited,” and “bold.” KiiiKiii’s positivity-negativity analysis also revealed a score of 91.40 percent positive reactions.

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. rose to second place after seeing a 70.70 percent increase in their brand reputation index, bringing their total score to 1,228,147 for April.

CORTIS climbed to third place with a brand reputation index of 1,158,956, marking a 73.15 percent rise in their score since March.

TWS took fourth place with a brand reputation index of 838,461, marking a 4.15 percent increase in their score since last month.

Finally, ILLIT rounded out the top five with a brand reputation index of 746,638, marking a 37.16 percent rise in their score since March.

Check out the top 30 for this month below!

KiiiKiii

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus.

CORTIS

TWS

ILLIT

ALPHA DRIVE ONE

KickFlip

BABYMONSTER BABYMONSTER K-POP GROUP BABYMONSTER is a multinational girl group under YG Entertainment. They debuted as a full ensemble on April 1, 2024.

AHOF

KATSEYE KATSEYE K-POP GROUP KATSEYE is a global girl group formed through HYBE x Geffen's "The Debut: Dream Academy" project. The group debuted in 2024 and is known for a modern pop sound, sharp performance style, and multilingual global-member lin

izna

ARTMS

AtHeart

RESCENE

MEOVV

idntt

UNIS

eite

Geenius

Baby DONT Cry

NEWBEAT

HORI7ON

NouerA

NOWZ (formerly NOWADAYS)

Big Ocean

SPIA

IDID

Candy Shop

ifeye

SAY MY NAME