August Advertisement Model Brand Reputation Rankings Announced
Key takeaways
Quick summary- 1The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!The rankings were determined through an ana…
- 2The Korean Business Research Institute eval
The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!
The rankings were determined through an analysis of consumer behavior, using big data collected from July 6 to August 6. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.
BTS
topped this month’s list after seeing a whopping 204.72 percent increase in their brand reputation index since July, bringing their total score to 3,552,236. High-ranking phrases in the group’s keyword analysis included “outstanding,” “boycott,” and “surpass.” BTS
’s positivity-negativity analysis also revealed a score of 93.67 percent positive reactions.
Lim Young Woong took second place with a brand reputation index of 2,141,773, marking a 2.45 percent rise in his score since last month.
Yu Jae Seok jumped to third place after seeing a 101.62 percent increase in his brand reputation index, bringing his total score to 1,629,965 for August.
Meanwhile, RESCENE made their debut on the list this month with a brand reputation index of 1,572,383.
IVE
came in at a close fifth with a brand reputation index of 1,479,248, marking a 72.55 percent increase in their score since July.
Check out the top 30 for this month below!
Lim Young Woong
Yu Jae Seok
RESCENE
So Ji Sub
Park Ji Hoon
Kim Do Yeong
Gong Yoo
Son Heung Min
Byeon Woo Seok
Lee Jung Hoo
Kim Jong Kook
PSY
Kim Go Eun
Park Bo Gum
Lee Byung Hun
ILLIT
Park Eun Bin
Zo In Sung
Lee Dong Wook
Go Youn Jung
Lee Chan Won
Lee Jung Jae
Girls’ Generation
’s Lim Yoona
Park Jin Young
Watch BTS
’s docu-series “BREAK THE SILENCE” on Viki below:
Watch Now
And watch Yu Jae Seok on “Running Man” below!
Watch Now
Related groups

BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural impact, and worldwide influence, BTS continues to inspire fans and shape the future of global pop music.

BLACKPINK is one of the most influential K-pop girl groups in the world, known for their powerful performances, global chart success, and distinctive blend of pop, hip-hop, EDM, and rap. Formed by YG Entertainment, the group consists of Jisoo, Jennie, Rosé, and Lisa. Since their debut in 2016, BLACKPINK has achieved numerous milestones, including record-breaking music videos, sold-out world tours, and collaborations with internationally recognized artists. With a dedicated global fanbase known as BLINK, BLACKPINK continues to shape the modern K-pop industry through their music, fashion influence, and worldwide cultural impact. The group has earned recognition for hit songs such as “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom,” and “Shut Down,” while establishing themselves as one of the most successful and recognizable Korean music acts of all time!
aespa is a South Korean girl group formed by SM Entertainment, consisting of Karina, Giselle, Winter, and Ningning. Since their debut in 2020, aespa has gained international recognition for their innovative concept that combines music, storytelling, and virtual avatars, creating a unique identity within the K-pop industry. Known for their powerful vocals, dynamic performances, and futuristic sound, the group has consistently topped charts and attracted a growing global fanbase. With hit songs such as “Black Mamba,” “Next Level,” “Savage,” “Spicy,” and “Supernova,” aespa has established itself as one of the leading fourth-generation K-pop groups. Their distinctive blend of pop, electronic, and experimental music, combined with strong visual concepts and world tours, continues to expand their influence and popularity among fans around the world.
Click the same reaction again to remove it.
(Updates after load — yes, your readers are humans… mostly.)
Top reads this week
Last 7 days
Thai Star NuNew Performs at TIMA 2026 Alongside Major K-pop Acts
2d ago

Rising Stars NCHIVE: Their Story, World Tour, and What’s Next
5d ago

One Group, Three Journeys: Getting to Know RE:WIND
4d ago

TEN Announces 1st Ever U.S. Showcase Tour "TEN (10)"
19h ago

KEYVITUP Meets Fans at LA Fannect Ahead of KCON LA 2026
6d ago




_(53838093145)_(cropped).jpg)









.jpg)
.jpg)


.jpg)
.jpg)

.jpg.webp)























.png)
.png)
