August Idol Group Brand Reputation Rankings Announced
Key takeaways
Quick summary- 1The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!The rankings were determined through an analysis…

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from July 17 to August 17.
BTS
continued their reign at the top of the list this month with a brand reputation index of 7,107,645, marking a 9.04 percent increase in their score since July. High-ranking phrases in the group’s keyword analysis included “ARMY,” “BTS
THE CITY ARIRANG,” and “world tour,” while their highest-ranking related terms included “surpass,” “record,” and “boycott.” BTS
’s positivity-negativity analysis revealed a score of 93.07 percent positive reactions.
RESCENE came in at a close second with a brand reputation index of 7,045,802, marking a 40.50 percent rise in their score since July.
IVE
took third place for August with a brand reputation index of 3,964,002, marking a 32.23 percent increase in their score since last month.
SEVENTEEN
ranked fourth with a brand reputation index of 3,718,069, while TWICE
rounded out the top five with a score of 3,591,890.
Check out the top 30 for this month below!
RESCENE
CORTIS
ILLIT
KiiiKiii
I.O.I
fromis_9
RIIZE
NMIXX
i-dle
OH MY GIRL
SHINee
H1-KEY
Super Junior
BTOB
idntt
Watch BTS
’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:
Watch Now
And check out SEVENTEEN
’s variety show “NANA TOUR with SEVENTEEN
” below:
Watch Now
Related groups
BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treated as currently active with G-DRAGON, Taeyang, and Daesung.

BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural impact, and worldwide influence, BTS continues to inspire fans and shape the future of global pop music.

Apink is a South Korean girl group that debuted on April 19, 2011. Known for their bright concepts, strong vocals, and timeless songs, the group became popular with hits such as “NoNoNo,” “Mr. Chu,” “LUV,” “I’m So Sick,” and “Dumhdurum.” The group currently consists of Chorong, Bomi, Eunji, Namjoo, and Hayoung. Their official fandom name is PANDA. Over the years, Apink has successfully evolved from a youthful and innocent style to a more mature and elegant sound. With more than a decade in the K-pop industry, Apink is recognized for their longevity, close friendship, and loyal fanbase. The members also remain active through solo music, acting, variety shows, and other entertainment projects.

BLACKPINK is one of the most influential K-pop girl groups in the world, known for their powerful performances, global chart success, and distinctive blend of pop, hip-hop, EDM, and rap. Formed by YG Entertainment, the group consists of Jisoo, Jennie, Rosé, and Lisa. Since their debut in 2016, BLACKPINK has achieved numerous milestones, including record-breaking music videos, sold-out world tours, and collaborations with internationally recognized artists. With a dedicated global fanbase known as BLINK, BLACKPINK continues to shape the modern K-pop industry through their music, fashion influence, and worldwide cultural impact. The group has earned recognition for hit songs such as “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom,” and “Shut Down,” while establishing themselves as one of the most successful and recognizable Korean music acts of all time!
aespa is a South Korean girl group formed by SM Entertainment, consisting of Karina, Giselle, Winter, and Ningning. Since their debut in 2020, aespa has gained international recognition for their innovative concept that combines music, storytelling, and virtual avatars, creating a unique identity within the K-pop industry. Known for their powerful vocals, dynamic performances, and futuristic sound, the group has consistently topped charts and attracted a growing global fanbase. With hit songs such as “Black Mamba,” “Next Level,” “Savage,” “Spicy,” and “Supernova,” aespa has established itself as one of the leading fourth-generation K-pop groups. Their distinctive blend of pop, electronic, and experimental music, combined with strong visual concepts and world tours, continues to expand their influence and popularity among fans around the world.
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