August Individual Idol Brand Reputation Rankings Announced
Key takeaways
Quick summary- 1The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!The rankings were determined through an analysi…

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,735 idols, using big data collected from July 19 to August 19.
RESCENE’s Woni held onto her spot at the top of the list this month with a brand reputation index of 6,951,891, marking a 27.93 percent increase in her score since July. High-ranking phrases in her keyword analysis included “Pretty Girl” and “oishii,” while her highest-ranking related terms included “sunny,” “likable,” and “pretty.” Woni’s positivity-negativity analysis also revealed a score of 93.47 percent positive reactions.
BTS
’s Jimin maintained his position at second place with a brand reputation index of 5,339,944, marking a 10.12 percent rise in his score since last month.
IVE
’s Jang Won Young took third place with a brand reputation index of 4,694,131, marking a 15.23 percent increase in her score since July.
BTS
’s Jungkook came in at a close fourth with a brand reputation index of 4,614,619, marking a 4.89 percent rise in his score since last month.
Finally, BLACKPINK
’s Jennie rounded out the top five with a brand reputation index of 4,350,624, marking a 7.06 percent increase in her score since July.
Check out the top 30 for this month below!
RESCENE’s Woni
IVE
’s Jang Won Young
Wanna One’s Park Ji Hoon
RESCENE’s Zena
RESCENE’s Minami
RESCENE’s Liv
RESCENE’s May
Red Velvet
’s Irene
Red Velvet
’s Joy
Red Velvet
’s Seulgi
Red Velvet
’s Wendy
Red Velvet
’s Yeri
SHINee’s Key
Watch BTS
’s docu-series “BREAK THE SILENCE” on Viki below:
Watch Now
Related groups
BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treated as currently active with G-DRAGON, Taeyang, and Daesung.

BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural impact, and worldwide influence, BTS continues to inspire fans and shape the future of global pop music.

BLACKPINK is one of the most influential K-pop girl groups in the world, known for their powerful performances, global chart success, and distinctive blend of pop, hip-hop, EDM, and rap. Formed by YG Entertainment, the group consists of Jisoo, Jennie, Rosé, and Lisa. Since their debut in 2016, BLACKPINK has achieved numerous milestones, including record-breaking music videos, sold-out world tours, and collaborations with internationally recognized artists. With a dedicated global fanbase known as BLINK, BLACKPINK continues to shape the modern K-pop industry through their music, fashion influence, and worldwide cultural impact. The group has earned recognition for hit songs such as “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom,” and “Shut Down,” while establishing themselves as one of the most successful and recognizable Korean music acts of all time!
aespa is a South Korean girl group formed by SM Entertainment, consisting of Karina, Giselle, Winter, and Ningning. Since their debut in 2020, aespa has gained international recognition for their innovative concept that combines music, storytelling, and virtual avatars, creating a unique identity within the K-pop industry. Known for their powerful vocals, dynamic performances, and futuristic sound, the group has consistently topped charts and attracted a growing global fanbase. With hit songs such as “Black Mamba,” “Next Level,” “Savage,” “Spicy,” and “Supernova,” aespa has established itself as one of the leading fourth-generation K-pop groups. Their distinctive blend of pop, electronic, and experimental music, combined with strong visual concepts and world tours, continues to expand their influence and popularity among fans around the world.
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