December Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from November 24 to December 24.

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. /jimin" class="kpa-star-link" data-entity-type="star" data-entity-slug="jimin" data-group-slug=" bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. "> Jimin held onto his spot at the top of the list with a brand reputation index of 6,957,990, marking a 5.96 percent increase in his score since November. High-ranking phrases in his keyword analysis included “MUSE,” “Who,” and “streaming”, while his highest-ranking related terms included “prove,” “certify,” and “model.” bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. /jimin" class="kpa-star-link" data-entity-type="star" data-entity-slug="jimin" data-group-slug=" bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. "> Jimin ’s positivity-negativity analysis also revealed a score of 92.07 percent positive reactions.

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. /jungkook" class="kpa-star-link" data-entity-type="star" data-entity-slug="jungkook" data-group-slug=" bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. "> Jungkook rose to second place with a brand reputation index of 6,401,843, marking a 21.82 percent increase in his score since last month.

IVE IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance. ’s Jang Won Young ranked third with a brand reputation index of 6,091,944, marking a 10.98 percent rise in her score since November.

BLACKPINK BLACKPINK K-POP GROUP BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos. ’s Rosé took fourth place with a brand reputation index of 5,934,350, marking a 48.77 percent increase in her score since last month.

Finally, aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.” ’s aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.” /winter. aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.” " class="kpa-star-link" data-entity-type="star" data-entity-slug="winter. aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.” " data-group-slug=" aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.” "> Winter came in at a close fifth after seeing a whopping 168.63 percent increase in her brand reputation index, bringing her total score for December to 5,909,510.

Check out the top 30 for this month below!

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. /jimin" class="kpa-star-link" data-entity-type="star" data-entity-slug="jimin" data-group-slug=" bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. "> Jimin

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. /jungkook" class="kpa-star-link" data-entity-type="star" data-entity-slug="jungkook" data-group-slug=" bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. "> Jungkook

IVE IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance. ’s Jang Won Young

BLACKPINK BLACKPINK K-POP GROUP BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos. ’s Rosé

aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.” ’s aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.” /winter. aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.” " class="kpa-star-link" data-entity-type="star" data-entity-slug="winter. aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.” " data-group-slug=" aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.” "> Winter

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. /jin" class="kpa-star-link" data-entity-type="star" data-entity-slug="jin" data-group-slug=" bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. "> Jin

BLACKPINK BLACKPINK K-POP GROUP BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos. ’s Jennie

MAMAMOO’s Hwasa

BLACKPINK BLACKPINK K-POP GROUP BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos. ’s Jisoo

Girls’ Generation Girls’ Generation K-POP GROUP Girls’ Generation, also known as SNSD, is a legendary South Korean girl group that debuted in 2007. They are widely credited with shaping the global rise of K-pop and remain active through group and individual projects. ’s Taeyeon

BIGBANG BIGBANG K-POP GROUP BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treate ’s bigbang BIGBANG K-POP GROUP BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treate /g-dragon" class="kpa-star-link" data-entity-type="star" data-entity-slug="g-dragon" data-group-slug=" bigbang BIGBANG K-POP GROUP BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treate "> G-Dragon

BLACKPINK BLACKPINK K-POP GROUP BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos. ’s Lisa

Red Velvet Red Velvet K-POP GROUP Red Velvet is a five-member girl group known for switching between bright “Red” concepts and sophisticated “Velvet” R&B-influenced music. ’s Joy

IVE IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance. ’s An Yu bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. /jin" class="kpa-star-link" data-entity-type="star" data-entity-slug="jin" data-group-slug=" bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. "> Jin

ILLIT’s Wonhee

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s V

ASTRO’s Cha Eun Woo

Red Velvet Red Velvet K-POP GROUP Red Velvet is a five-member girl group known for switching between bright “Red” concepts and sophisticated “Velvet” R&B-influenced music. ’s Irene

IVE IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance. ’s ive IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance. /rei" class="kpa-star-link" data-entity-type="star" data-entity-slug="rei" data-group-slug=" ive IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance. "> Rei

EXO EXO K-POP GROUP EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation. ’s exo EXO K-POP GROUP EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation. /baekhyun" class="kpa-star-link" data-entity-type="star" data-entity-slug="baekhyun" data-group-slug=" exo EXO K-POP GROUP EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation. "> Baekhyun

aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.” ’s aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.” /karina. aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.” " class="kpa-star-link" data-entity-type="star" data-entity-slug="karina. aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.” " data-group-slug=" aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.” "> Karina

OH MY GIRL’s Mimi

Super Junior’s Kyuhyun

Girls’ Generation Girls’ Generation K-POP GROUP Girls’ Generation, also known as SNSD, is a legendary South Korean girl group that debuted in 2007. They are widely credited with shaping the global rise of K-pop and remain active through group and individual projects. ’s Lim Yoona

TVXQ’s ateez ATEEZ K-POP GROUP ATEEZ is an eight-member K-pop boy group known for powerful performances, intense choreography, and a strong global fanbase. Since debuting in 2018, they have built a reputation for cinematic concepts and commanding stag /yunho" class="kpa-star-link" data-entity-type="star" data-entity-slug="yunho" data-group-slug=" ateez ATEEZ K-POP GROUP ATEEZ is an eight-member K-pop boy group known for powerful performances, intense choreography, and a strong global fanbase. Since debuting in 2018, they have built a reputation for cinematic concepts and commanding stag "> Yunho

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. /j-hope" class="kpa-star-link" data-entity-type="star" data-entity-slug="j-hope" data-group-slug=" bts BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. "> j-hope

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s RM

Red Velvet Red Velvet K-POP GROUP Red Velvet is a five-member girl group known for switching between bright “Red” concepts and sophisticated “Velvet” R&B-influenced music. ’s Seulgi

NU’EST and Wanna One’s Hwang Minhyun

Wanna One’s Kang Daniel

Watch BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

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