The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from January 24 to February 24.
BTS
BTS
K-POP GROUP
BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.
’s Jimin held onto his spot at the top of the list this month with a brand reputation index of 6,805,336. High-ranking phrases in his keyword analysis included “ARMY,” “Who,” and “Like Crazy,” while his highest-ranking related terms included “romantic,” “surpass,” and “record.” Jimin’s positivity-negativity analysis also revealed a score of 92.27 percent positive reactions.
BTS
BTS
K-POP GROUP
BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.
’s Jungkook rose to second place with a brand reputation index of 6,499,968, while BLACKPINK
BLACKPINK
K-POP GROUP
BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos.
’s Jennie came in at a close third with a score of 6,416,329.
IVE
IVE
K-POP GROUP
IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.
’s Jang Won Young took fourth place with a brand reputation index of 6,209,151, and BTS
BTS
K-POP GROUP
BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.
’s Jin rounded out the top five with a score of 5,881,552.
Check out the top 30 for this month below!
BTS
BTS
K-POP GROUP
BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.
’s Jimin
BTS
BTS
K-POP GROUP
BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.
’s Jungkook
BLACKPINK
BLACKPINK
K-POP GROUP
BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos.
’s Jennie
IVE
IVE
K-POP GROUP
IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.
’s Jang Won Young
BTS
BTS
K-POP GROUP
BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.
’s Jin
BTS
BTS
K-POP GROUP
BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.
’s V
BLACKPINK
BLACKPINK
K-POP GROUP
BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos.
’s Rosé
BLACKPINK
BLACKPINK
K-POP GROUP
BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos.
’s Jisoo
Wanna One’s Park Ji Hoon
BLACKPINK
BLACKPINK
K-POP GROUP
BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos.
’s Lisa
BIGBANG
BIGBANG
K-POP GROUP
BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treate
’s G-Dragon
MAMAMOO
MAMAMOO
K-POP GROUP
MAMAMOO is a South Korean girl group known for powerful vocals, stage presence, and genre-blending hits.
’s Hwasa
IVE
IVE
K-POP GROUP
IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.
’s An Yu Jin
aespa
aespa
K-POP GROUP
aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.”
’s Karina
BTS
BTS
K-POP GROUP
BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.
’s j-hope
ILLIT’s Wonhee
Red Velvet
Red Velvet
K-POP GROUP
Red Velvet is a five-member girl group known for switching between bright “Red” concepts and sophisticated “Velvet” R&B-influenced music.
’s Joy
aespa
aespa
K-POP GROUP
aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.”
’s Winter
BTS
BTS
K-POP GROUP
BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.
’s RM
Red Velvet
Red Velvet
K-POP GROUP
Red Velvet is a five-member girl group known for switching between bright “Red” concepts and sophisticated “Velvet” R&B-influenced music.
’s Irene
BTS
BTS
K-POP GROUP
BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.
’ Suga
Girls’ Generation
Girls’ Generation
K-POP GROUP
Girls’ Generation, also known as SNSD, is a legendary South Korean girl group that debuted in 2007. They are widely credited with shaping the global rise of K-pop and remain active through group and individual projects.
’s Taeyeon
Red Velvet
Red Velvet
K-POP GROUP
Red Velvet is a five-member girl group known for switching between bright “Red” concepts and sophisticated “Velvet” R&B-influenced music.
’s Wendy
IVE
IVE
K-POP GROUP
IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.
’s Rei
THE BOYZ’s Juyeon
EXO
EXO
K-POP GROUP
EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation.
’s Baekhyun
NU’EST and Wanna One’s Hwang Minhyun
Girls’ Generation
Girls’ Generation
K-POP GROUP
Girls’ Generation, also known as SNSD, is a legendary South Korean girl group that debuted in 2007. They are widely credited with shaping the global rise of K-pop and remain active through group and individual projects.
’s Lim Yoona
Red Velvet
Red Velvet
K-POP GROUP
Red Velvet is a five-member girl group known for switching between bright “Red” concepts and sophisticated “Velvet” R&B-influenced music.
’s Seulgi
Apink
Apink
K-POP GROUP
Apink is a South Korean girl group that debuted in 2011. They are known for bright, melodic pop, strong vocals, and long-running popularity across multiple generations of K-pop.
’s Son Naeun
Watch BTS
BTS
K-POP GROUP
BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.
’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:
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