March Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from February 5 to March 5. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. continued their reign at the top of the list this month with a brand reputation index of 2,876,385, marking an 80.90 percent increase in their score since February. High-ranking phrases in the group’s keyword analysis included “ARIRANG,” “Gwanghwamun,” and “Gyeongbokgung Palace,” while their highest-ranking related terms included “collaborate,” “perform,” and “high interest.” BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s positivity-negativity analysis also revealed a score of 91.90 percent positive reactions.

BLACKPINK BLACKPINK K-POP GROUP BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos. jumped to second place after seeing a 99.72 percent increase in their brand reputation index, bringing their total score for March to 2,017,427.

Lim Young Woong maintained his position at third place with a brand reputation index of 1,916,982, marking a 50.56 percent rise in his score since February.

Soccer star Son Heung Min held onto his spot at fourth place with a brand reputation index of 1,786,281, marking a 71.58 percent increase in his score since last month.

Finally, IVE IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance. came in at a close fifth with a brand reputation index of 1,696,892, marking a 15.44 percent rise in their score since February.

Check out the top 30 for this month below!

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.

BLACKPINK BLACKPINK K-POP GROUP BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos.

Lim Young Woong

Son Heung Min

IVE IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.

Lee Soo Ji

Park Jeong Min

Yoo Jae Suk

Park Ji Hoon

Go Youn Jung

Yoo Hae Jin

Byeon Woo Seok

aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.”

Park Shin Hye

Kim Yuna

Park Bo Gum

Gong Yoo

Jo Jung Suk

Jun Hyun Moo

Lee Chan Won

Koo Kyo Hwan

KiiiKiii

Lee Jun Hyuk

Faker

Yoo Ji Tae

Kim Jong Kook

Kim Go Eun

Lee Byung Hun

Choo Sung Hoon

Kim Hye Yoon

Check out BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

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