March Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of March!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from February 28 to March 28.

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. held onto their spot at the top of the list this month with a brand reputation index of 27,363,112, marking a staggering 242.35 percent increase in their score since February.

Park Ji Hoon shot to second place after seeing a whopping 284.89 percent rise in his brand reputation index, bringing his total score to 14,042,781 for March.

Lim Young Woong took third place with a brand reputation index of 8,363,524, marking a 29.88 percent increase in his score since February.

BLACKPINK BLACKPINK K-POP GROUP BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos. came in at a relatively close fourth with a brand reputation index of 7,884,894, marking a 59.06 percent rise in their score since last month.

Finally, Yoo Hae Jin rounded out the top five with a brand reputation index of 7,568,885, marking a 28.15 percent increase in his score since February.

Check out the top 30 for this month below!

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.

Park Ji Hoon

Lim Young Woong

BLACKPINK BLACKPINK K-POP GROUP BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos.

Yoo Hae Jin

Yoo Jae Suk

IVE IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.

Son Heung Min

SEVENTEEN SEVENTEEN K-POP GROUP SEVENTEEN is a self-producing boy group with 13 members, divided into hip-hop, vocal, and performance units, known for intricate choreography and songwriting.

WOODZ (Cho Seung Youn)

Lee Jung Hoo

Jun Hyun Moo

Ryu Hyun Jin

Ha Jung Woo

Yoo Ji Tae

Park Bo Gum

Hyun Bin

ENHYPEN ENHYPEN K-POP GROUP ENHYPEN is a seven-member boy group formed through I-LAND, known for powerful performances, storytelling concepts, and global popularity.

Sung Si Kyung

Lee Byung Hun

Park Jin Young

Han Ji Min

KiiiKiii

Lee Chan Won

Lee Jun Hyuk

Wanna One

Kim Tae Ri

Shin Dong Yup

Stray Kids Stray Kids K-POP GROUP Stray Kids is an eight-member self-producing boy group known for intense performances, experimental sound, and powerful rap lines.

Go Youn Jung

Watch BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

Watch Now

And check out Park Ji Hoon’s drama “Love Song for Illusion” below!

Watch Now

Top Right Photo Credit: Xportsnews