Why K-pop is having a Brazilian funk moment

Brazilian funk is gaining a stronger presence in K-pop, with some of the industry's leading acts turning to the hard-hitting rhythms born in South America. Ateez ATEEZ ATEEZ is an eight-member K-pop boy group known for powerful performances, intense choreography, and a strong global fanbase. Since debuting in 2018, they have built a reputation for cinematic concepts and commanding stage presence. brought the genre to the forefront in June with "Bad," the lead track from its 14th EP, "Golden Hour: Part.5," while Enhypen ENHYPEN ENHYPEN is a six member boy group formed through I-LAND, known for powerful performances, storytelling concepts, and global popularity. followed in August with "Bloody Paradise," the Brazilian funk-driven lead single from its eighth EP, "The Sin: Bliss." Both albums debuted atop the Billboard 200. But Brazilian funk — sometimes introduced in K-pop