TirTir's Seongsu flagship wins Red Dot Design Award
Key takeaways
Quick summary- 1K-beauty brand TirTir's flagship store in Seongsu-dong, eastern Seoul, won in the Brands & Communication Design category of the Red Dot Design Award 2026.
- 2The Germany-based Red Dot is often grouped with Germany's iF Design Award and the US' Idea as one of the world's three major
K-beauty brand TirTir's flagship store in Seongsu-dong, eastern Seoul, won in the Brands & Communication Design category of the Red Dot Design Award 2026. The Germany-based Red Dot is often grouped with Germany's iF Design Award and the US' Idea as one of the world's three major design awards. It honors work ranging from product design to brand identity and communication design. The store was developed under the concept "Shade Valley," which the brand describes as a space for defining beauty on
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