HYBE Reveals New Global Girl Group “Saint Satine” Following the Success of KATSEYE

Hybe has officially announced plans to debut a brand-new global girl group called Saint Satine, continuing the company’s international expansion strategy following the rise of KATSEYE KATSEYE K-POP GROUP KATSEYE is a global girl group formed through HYBE x Geffen's "The Debut: Dream Academy" project. The group debuted in 2024 and is known for a modern pop sound, sharp performance style, and multilingual global-member lin .

The four-member group was formed through the audition program “World Scout: The Final Piece,” a global project jointly organized by HYBE and Geffen Records.

Meet the Members of Saint Satine

The upcoming group includes members from multiple countries, highlighting HYBE’s continued focus on building internationally diverse artists:

• Emily — United States
• Lexie — Sweden
• Samara — Brazil
• Sakura — Japan
• 
  

According to HYBE, the group name “Saint Satine” combines:

• The strong and charismatic image of a “saint”
• The soft and sophisticated feeling of “satine”

The company says the group is aiming for an official debut during the second half of 2026.

HYBE Introduces New Vision and Mission

Alongside the announcement of Saint Satine, HYBE also unveiled updated company branding and long-term goals focused heavily on technology and immersive fan experiences.

The company introduced a new corporate vision:

“Global entertainment lifestyle platform company based on music and technology.”

HYBE also revealed a new mission statement:

“Discover a new universe, unlock an immersive journey.”

According to the company, the updated vision reflects HYBE’s growing emphasis on combining music, fandom, and advanced technology to create deeper fan engagement worldwide.

The announcement continues HYBE’s broader “HYBE 2.0” strategy first introduced in 2024, which emphasized three major pillars:

• Music
• Platform
• Technology
• 
  

HYBE explained that future services and content will focus on helping fans experience entertainment in more immersive and personalized ways.

Fans Already Comparing Saint Satine to KATSEYE KATSEYE K-POP GROUP KATSEYE is a global girl group formed through HYBE x Geffen's "The Debut: Dream Academy" project. The group debuted in 2024 and is known for a modern pop sound, sharp performance style, and multilingual global-member lin

Following the announcement, many fans online immediately compared Saint Satine to KATSEYE KATSEYE K-POP GROUP KATSEYE is a global girl group formed through HYBE x Geffen's "The Debut: Dream Academy" project. The group debuted in 2024 and is known for a modern pop sound, sharp performance style, and multilingual global-member lin , HYBE’s previous global girl group collaboration with Geffen Records that successfully expanded K-pop’s reach into Western markets.

Social media reactions have already begun building anticipation for:

• The members’ visuals
• Musical style
• Training process
• Multilingual concepts
• International promotions

With members representing four different countries, Saint Satine may become one of HYBE’s most globally focused projects yet.

HYBE Continues Expanding Global K-pop Influence

As K-pop agencies increasingly target worldwide audiences, HYBE appears determined to strengthen its position as a global entertainment and technology company rather than only a traditional music label.

The debut of Saint Satine could become another major step in HYBE’s strategy to blend:

• K-pop production systems
• Global talent recruitment
• Technology-driven fan experiences
• International market expansion

Fans are now eagerly waiting for teasers, member introductions, and official debut details expected later this year.