ATEEZ Returns with Pre-Release Track “Drip” Ahead of GOLDEN HOUR: Part. 6
Key takeaways
Quick summary- 1ATEEZ releases “Drip”, the pre-release song that sets the tone for the upcoming next installment in their GOLDEN HOUR album series.
KQ Entertainment
After a year packed with unforgettable new music and countless career highs, it’s hard to believe that ATEEZ
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could outdo themselves once again. But the eight-member performance powerhouse–made up of Kim Hongjoong
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, Park Seonghwa
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, Jeong Yunho
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, Kang Yeosang
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, Choi San
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, Song Mingi
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, Jung Wooyoung
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, Choi Jongho
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–have done exactly that with “Drip”, the pre-release song that sets the tone for the upcoming next installment in their GOLDEN HOUR album series. Released on October 23rd, the song reconnects with the trap-heavy roots featured in much of their older discography, while showcasing the artistic maturity of present-day ATEEZ through dark visuals and the intense choreography that has become a trademark of the group known as K-pop’s “Performance Kings”.
For the first time since their FEVER series in 2021, the group is set to promote two lead tracks from GOLDEN HOUR: Part. 6, and “Drip” is first up on the roster. The accompanying music video has accumulated more than more than seventeen
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million views at the time of writing in just four days since its release, and continues to climb on major South Korean music charts. It debuted at number eight on the Global Spotify music video chart, marking the group’s first-ever entry and placing them amongst major global artists. And its success is well-deserved. “Drip” succinctly shows that ATEEZ is never afraid to change the game, even when they’re already winning. The song is a stark departure from their previous release “BAD”, which shot the group to unprecedented levels of virality for its Brazilian-funk inspired sound and addictive choreography that quickly took the internet by storm. Never a group content to rest on their hard-earned laurels, their newest track shows a different side of the octet, reminiscent of ATEEZ classics such as “TO THE BEAT” (2020) and “The Leaders” (2021) but with new twists that let even the most dedicated of fans to experience a different sound from the vocal and rap lines.
Set to release on November 13th, GOLDEN HOUR: Part. 6 will feature five new songs, including “Drip” alongside title track “UP”. Throughout the album series, which began in 2024 with the first mini album fronted by “Work”, ATEEZ continues to highlight their unshakable ability to draw inspiration from their own musical roots while writing their next chapter as evolving artists. The promotional material for their upcoming release, for example, teases pirate-themed visuals that have long been instrumental in their concept as a group. For those well-versed in ATEEZ’s lore-based storytelling, the “Drip” music video includes many hints at what is to come, and fans online have been excitedly speculating on where they will take their concept in the next GOLDEN HOUR installment. “Wanted posters” spotted in Seoul’s Hongdae area even feature a QR code that sends the viewer to a pirate ship simulation, teasing the November release. It’s part of a longstanding tradition between the group and their fans, in which comeback season often features scavenger hunts or puzzle-type promotions across various mediums.
On October 27th, ATEEZ’s first live performance of “Drip” aired on the Jennifer Hudson show, filmed in California earlier this month. The group unveiled the explosive performance in front of fans hearing the then-unreleased song for the first time, and sat down to speak with Hudson about the track. During the interview, Hudson revealed that the show received more than ten thousand ticket requests to watch the members perform–perhaps an omen for the overwhelming demand they generate wherever they go. The “Drip” release and album promotions come shortly after ATEEZ announced their 2027 world tour ZERO TO ALL, with shows kicking off as soon as January in Incheon, South Korea before continuing with dates in Japan, Europe, and North and South America. The new track states that ATEEZ is a “different monster”, which feels appropriate as they continue to soar to new heights, cementing their place as one of the dominating forces in K-pop across the globe. They head into the next chapter of their “golden hour” with a stacked year ahead of them, and “Drip” certainly manages to set a pedal-to-the-metal pace for what comes next for this eight-member supergroup.
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