Pinterest and SM Entertainment Launch Exclusive Hearts2Hearts “Lemon Tang” Inspiration Boards

SM Entertainment has teamed up with Pinterest to launch a new exclusive content experience for K-pop girl group Hearts2Hearts × About group Hearts2Hearts Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. Tap again to view profile → Close , celebrating the release of their second mini-album, Lemon Tang.

As part of the collaboration, SM Entertainment introduced an official Pinterest board dedicated to Lemon Tang. The board features summer-inspired visuals connected to the group’s latest comeback, including beauty, fashion, lifestyle, room décor, travel inspiration, stage outfits, hair and makeup looks, and behind-the-scenes content.

Hearts2Hearts is the first artist featured in this new collaboration between Pinterest and SM Entertainment. Through the official Pinterest boards, fans can explore the group’s creative direction, styling, comeback concept, and visual identity in a more interactive way.

SM Entertainment said the partnership gives fans more ways to express their creativity, from planning concert outfits to discovering beauty ideas and connecting more deeply with the music and artists they love.

music and artists they love.

Pinterest also noted that interest in K-pop-inspired fashion and beauty continues to grow globally. Searches for “K-pop style” increased by 19% year over year, while “K-beauty” searches rose by 114%.

Ayumi Nakajima, Senior Director of Content Partnerships for Asia Pacific at Pinterest, said K-pop has become more than music, calling it a visual world fans want to bring into their everyday lives.

Fans can now visit the official Hearts2Hearts Pinterest profile to explore the Lemon Tang board and discover more K-pop-inspired content.