When Artists Love Their Fans Back: How TXT Turned A Canceled Festival Into A Gift
Key takeaways
Quick summary- 1Gen Z Icons Tomorrow X Together performed their setlist originally planned for the Global Citizens Festival for fans on a Weverse livestream after the concert…
- 2What happens with a fandom's dedication is reciprocated by the artists they idolize.
Global Citizen canceled their festival because of dangerous weather. Tomorrow X Together
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had been scheduled to perform, including the only Korean artist in the lineup. Instead of simply accepting that their prepared performance wouldn’t happen, they rented an indoor rehearsal space and performed the set through Weverse for fans.
They even brought along dancers who had prepared for the festival, performed five songs, included a Korean traditional-music version of Sugar Rush Ride, and revealed a comeback teaser.
The venue changed. The music didn’t.
This is one of many reasons fans stay within K-Pop fandoms–their devotion is reciprocated. Fans support artists by streaming, purchasing albums, or consuming content. The artists then return the favor by doing something like this; making sure their fans are not disappointed.
Tomorrow X Together
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is notorious for their relationship with their fandom, MOA. The group and their fans share a sibling-like bond, with fan meet and greets being filled with teasing, jokes, and playful banter, similar to the deep trust found in sibling dynamics. The group is also known to call MOA their “love”, with sweet confessions and confessions of how much strength they derive from their fans. TXT has even gone so far as to curate Spotify playlists with the fandom in mind. Multiple songs written by the members are dedicated to MOA, or written with the fandom in mind.
MOA are more than just fans–they are also activists. Many members of the fandom have actively partnered with UNICEF to raise funds for youth mental health initiatives, in partnership with TXT and BigHit’s initiative with UNICEF since 2025.
The livestream, which aired on Weverse on September 26th, itself was unprecedented, since despite the massive outdoor festival being called off for safety reasons, the members rented an indoor practice room, dressed in full stage outfits, and brought in their backup dancers to perform their entire scheduled setlist. As the only Korean act slated to open the festival—along with member Yeonjun
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's planned solo stage—they wanted to ensure their extensive preparations and MOAs didn't suffer from the sudden weather cancellation. The impromptu "New York Practice Room Festival" broadcast drew hundreds of thousands of views, earning widespread praise across social media for their live vocals, professionalism, and "the show must go on" attitude.
When the storm changed their plans, TXT chose to make their own sunshine for MOA. It is precisely this unwavering consideration–treating fans not just as an audience, but as true partners in their journey–that keeps the heart of this fandom beating so strong.
Related groups
TXT (Tomorrow X Together) is a South Korean boy group formed by BIGHIT MUSIC and debuted on March 4, 2019. The group consists of five members: Soobin, Yeonjun, Beomgyu, Taehyun, and Huening Kai. Known for their powerful performances, creative storytelling, and diverse musical styles, TXT has become one of the leading fourth-generation K-pop groups. Their music explores themes of youth, friendship, growth, dreams, and self-discovery, allowing fans around the world to connect with their journey. Since debuting with The Dream Chapter series, TXT has released numerous successful albums and hit songs including “CROWN,” “Run Away,” “Blue Hour,” “0X1=LOVESONG (I Know I Love You),” “Sugar Rush Ride,” and “Deja Vu.” The group has earned multiple awards, topped international music charts, and built a dedicated global fanbase known as MOA (Moments of Alwaysness).
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