K-pop rookie race, part 2: Next groups to watch
Key takeaways
Quick summary- 1The next wave of rookies is taking diverse paths to capture attention.
- 2Some are building sizable fandoms before debuting through online content alone, while others are backed by some of K-pop's biggest names and agencies.
- 3From viral newcomers to highly anticipated major-agency la

The next wave of rookies is taking diverse paths to capture attention. Some are building sizable fandoms before debuting through online content alone, while others are backed by some of K-pop's biggest names and agencies. From viral newcomers to highly anticipated major-agency launches, the race to become the industry's next breakout act is already underway. Among the most closely watched newcomers is Wayf Boys, a five-member boy group that has yet to make its debut but has already built an unus
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