Why are Japan-based groups turning their attention to Korea?
Key takeaways
Quick summary- 1Launched there in 2022 as Hybe’s first localized global act, the group was built with a distinctly Japanese base.
- 2Now, as it sets its sights on a broader global audience, the K-pop market it once viewed from the outside is becoming an incr
- 3&Team's story began in Japan, not Korea.
&Team
's story began in Japan, not Korea. Launched there in 2022 as Hybe’s first localized global act, the group was built with a distinctly Japanese base. Now, as it sets its sights on a broader global audience, the K
-pop market it once viewed from the outside is becoming an increasingly important part of its ambitions. The nine-member group returned to the Korean market Tuesday with a new EP nearly a year after its official Korean debut. “Looking back, I think our first Korean promotions were a
Related groups
&TEAM is a nine-member Japanese boy group under YX LABELS. The group consists of EJ, FUMA, K, NICHOLAS, YUMA, JO, HARUA, TAKI, and MAKI. The group was formed through the survival program &AUDITION - The Howling and officially debuted on December 7, 2022, with the mini album First Howling : ME. &TEAM promotes primarily in Japan while maintaining a strong international K-pop presence. The group later expanded its activities in South Korea with its Korean debut. Their official fandom name is LUNÉ.
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