Sulwhasoo taps Japanese market in Isetan Shinjuku

South Korea's cosmetics brand Sulwhasoo is expanding into the Japanese market, opening its first official pop-up store at Isetan Shinjuku in Tokyo from Sept. 5 to Oct. 13. At the pop-up in Japan's flagship department store, Sulwhasoo is showcasing its ginseng-based beauty products, including its Concentrated Ginseng Rejuvenating Cream and First Care Activating Serum. Visitors can experience the brand's signature programs, such as hand massages, as well as its Jihambo packaging service. The brand