From Musinsa to Daiso, K-beauty is rewriting Korea’s retail playbook
Key takeaways
Quick summary- 1Korean retailers are finding new ways to capitalize on the booming K-beauty market, expanding beauty offerings into fashion platforms, pharmacies and discount…
- 2Fashion retailer Musinsa launched its first physical beauty store in Hongdae on Friday, adding a new retail chann
Korean retailers are finding new ways to capitalize on the booming K-beauty market, expanding beauty offerings into fashion platforms, pharmacies and discount stores. Fashion retailer Musinsa launched its first physical beauty store in Hongdae on Friday, adding a new retail channel for consumers. All four stories of Musinsa Beauty Hongdae are dedicated entirely to beauty. Its basement also houses Beauty Onnuri Pharmacy, a new K-beauty-focused concept operated by Korea’s Onnuri Pharmacy franchise
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