[Herald Design Lounge 2026] Stefan Sagmeister wants design to be beautiful again
Key takeaways
Quick summary- 1Stefan Sagmeister has been telling designers that solving a problem is nothing to brag about.
- 2Any competent professional, he argues, should be able to produce a readable poster or design a comfortable chair in an afternoon.
- 3Making something beautiful is where the actual work star
Stefan Sagmeister has been telling designers that solving a problem is nothing to brag about. Any competent professional, he argues, should be able to produce a readable poster or design a comfortable chair in an afternoon. Making something beautiful is where the actual work starts, and the profession has been hung up on the practical side of things for too long. The Austrian-born, New York-based graphic designer was behind the album covers for Lou Reed, the Rolling Stones and Talking Heads. His
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