K-pop's growing alliance with streaming giants

For years, K-pop agencies turned to domestic broadcasters, particularly cable music channels such as CJ ENM's Mnet, to discover aspiring idols and document their journey to debut. Televised competitions eventually expanded to major terrestrial networks, helping agencies introduce new acts to Korean audiences. Now, the search for the next big K-pop act is increasingly reaching beyond Korean television, with global streaming platforms emerging as important partners. The latest example came on Oct.