Kakao eyes Seoul Arena as new growth engine amid strong early demand

Seoul Arena, scheduled to open in the first half of 2027, is already drawing strong demand from concert promoters and entertainment companies, raising expectations for the venue's role in Kakao Group's global entertainment business. Seoul Arena, a 28,000-capacity venue under construction in northern Seoul, is set to become the city's first large-scale arena dedicated to live music. It is expected to help ease Seoul's long-standing shortage of major concert venues while hosting K-pop concerts, pe