ATEEZ's Choi San Goes Viral for “BAD” Choreography
Key takeaways
Quick summary- 1The music video for title track “BAD” from the group’s latest album, GOLDEN HOUR: Part.
- 25 dropped on June 26th and has proceeded to dominate algorithms across the globe.
- 3If you’ve scrolled through social media lately, you’ve probably seen it by now: 26-year-old Choi San of 8-member K-pop group ATEEZ popping his chest in the cho…

via KQ Entertainment
If you’ve scrolled through social media lately, you’ve probably seen it by now: 26-year-old Choi San of 8-member K-pop group ATEEZ
popping his chest in the choreography that has now become an internet sensation. The music video for title track “BAD” from the group’s latest album, GOLDEN HOUR: Part. 5 dropped on June 26th and has proceeded to dominate algorithms across the globe. With its catchy, addictive chorus and Latin and Brazilian funk-inspired sound, the song is an instant stuck-in-your-head type of hit.
The video, which features Hollywood actress and long-time ATEEZ
fan–or ‘Atiny’–Chase Infiniti, showcases the group’s performance prowess, with intense choreography that has become the center of the media buzz. The end of the video sports San in the middle of the action, gold shirt glittering, staring down the camera and pumping his chest to the beat–and this moment exploded into online spaces. It has sparked TikTok dance trends, been featured in stories on international news outlets, and has taken the K-pop idol community by storm, with dozens joining in on the trend. Fans and casual listeners alike have filmed videos featuring their babies, pets, and parents reacting or dancing to San’s iconic move. The "BAD" internet takeover was even covered by Arirang News, a South Korean broadcast that features political, economic, and cultural impact.
Nearing the first month since its release, “BAD” shows no signs of slowing down. The group has long been known for their international dominance, having topped the coveted Billboard 200 chart, debuted two songs on the Billboard Hot 100, and sold out stadiums to their dedicated global fanbase. However, "BAD" delivers unprecedented domestic success for the group, too. The song continues to reach new heights, hitting new peaks on all four major South Korean music charts. It consistently ranks in the top 20 on Melon, Genie, BUGS, and Flo, marking the first time in their career that ATEEZ
have charted on each of these simultaneously. The “BAD” sound on TikTok has surpassed 600,000 videos, the fastest ATEEZ
song to reach this milestone since the release of “BOUNCY (K-HOT CHILLI PEPPERS” in 2023–and the numbers just keep on growing. One thing is certain for this comeback, and that is the world can’t get enough of ATEEZ
. For them, bad is the new viral!
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