ATEEZ’s San Attends Vogue World Ahead of Dolce & Gabbana Fashion Show
Key takeaways
Quick summary- 1Choi San of ATEEZ made an appearance at Vogue World 2026: Milano, one of the most coveted events in the fashion industry, just days before he is set to appear…
KQ Entertainment
Milan Fashion Week for the Women’s Spring/Summer 2027 collection kicked off on September 22nd, and Choi San
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of powerhouse K-pop octet ATEEZ
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made an appearance at one of the most coveted events in the fashion industry: Vogue World. Perhaps second only to the Met Gala, Vogue World was held for the first time in 2022 and has quickly become what is widely considered to be the second-biggest night in fashion. The 27-year-old idol stepped out in all-black Dolce & Gabbana last night, surprising fans with his unexpected attendance at such a major event. As a global ambassador for the brand, he was seated in the front row of the runway spectacular beside founders of the luxury house, Domenico Dolce and Stefano Gabbana.
For those who are unfamiliar with the fashion world, it may seem like just another event. But Vogue World is more than a runway show–this annual charity affair brings together an intersection of fashion and local culture to promote and support the performing arts. This year’s show took place at the Galleria Vittorio Emanuele II and centered around the theme of contrasting human design with the encroachment of advancing technology. It featured looks inspired by distinct eras in Italy’s history, including the Renaissance and the Industrial Revolution, and raised money for the Quarto Oggiaro Library, which will undergo a transformation into a creative cultural center with the help of Vogue World funds.
For an event of this caliber, the guest list is known to be secretive and invitation-only. It is packed with A-list celebrities curated by Anna Wintour, the global editorial director of Vogue. The runway show combines fashion, music, and dance to create a theatrical, star-studded performance highlighting the artistic forces that inspire design. The event takes place in iconic cultural landmarks of the city it is held in, and showcases celebrity cameos, often on the runway itself, as part of the spectacle. Front-row seats like the one reserved for Choi San
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are held exclusively for celebrities, designers, and other high-profile industry names, speaking to the main vocalist and dancer’s undeniable impact in the fashion world.
With San
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’s appearance, he becomes one of only a select few K-idols who have received invitations to the event, and only the second to be granted an elusive front-row spot. He joins only Kim Taehyung–known by his moniker, V
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–of BTS
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superstardom, who was personally invited to Vogue World in Hollywood in 2025. San
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’s presence in the world of high fashion has been steadily growing throughout his career and has recently soared to even greater heights. In October of 2025, San
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was officially named as a global brand ambassador for Dolce & Gabbana, a world-famous luxury Italian fashion house founded in 1985. The ATEEZ
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members sported custom stage outfits from the brand during the second week of their historic Coachella performance in April of 2024. Individually, San
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made his first-ever fashion show debut at the Dolce & Gabbana Alta Moda show later that year, where he appeared alongside fashion and celebrity icons including Alessandra Ambrosio, Naomi Campbell, and Halle Bailey, among others. His official ambassadorship with the brand came after his attendance sparked major international media acclaim. The official announcement on the brand’s website reads, “With his magnetic stage presence and captivating performances, San
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, now a global cultural icon, embodies the Dolce & Gabbana attitude, inspiring audiences with his charm.”
With over twelve million Instagram followers as of September 2026, San
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’s star power makes it easy to see why he was chosen as one of the elite guests at this year’s Vogue World celebration. Since June, he has been at the center of a social media storm as a result of ATEEZ
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’s massively viral song, “BAD”. The title track of their latest album, GOLDEN HOUR: Part. 5, the song began gaining serious traction for its addictive Latin pop and Brazilian funk-inspired sound, bold choreography, and striking music video visuals. Anyone who’s spent time scrolling on TikTok has probably seen it by now: San
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’s iconic chest-pumping “killing part” which has become a major dance trend across all corners of the internet, from newscasters to famous athletes–and even a cat or two. A viral recording of ATEEZ
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performing the song on Korean broadcast Music Bank even preceded San
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’s partnership with global cosmetic brand NARS, after his fancam gained attention for his “sunburnt” makeup look featuring a product from their liquid blush line. The unexpected collaboration struck gold, and Vogue Korea announced that San
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would be featured in a thirteen-page spread in their October 2026 issue, in a campaign for NARS Cosmetics.
San
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’s appearance at Vogue World comes just days before he is set to attend the Dolce & Gabbana Spring/Summer 2027 show on September 26th. It will mark his first runway event since the start of his ambassadorship with the brand, and most recently, since starring in their Fall/Winter 2026 campaign shot by fashion photographer Steven Meisel. After so many bold previous looks, fans are eagerly awaiting San
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’s latest fashion week style. Photos of his Vogue World debut shared to his personal Instagram account have already racked up more than one million likes in less than a day, and appeared on the official Vogue social media channels. With all this buzz, one thing is crystal clear: the world of fashion can’t get enough of Choi San
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.
Related groups

BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural impact, and worldwide influence, BTS continues to inspire fans and shape the future of global pop music.
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