ATEEZ Teases “Bad” New Look for ‘Golden Hour Part.5’
Key takeaways
Quick summary- 1Today, eight member K-pop group ATEEZ dropped the completed first set of concept photos for the upcoming fifth installment of their Golden Hour album series.
- 2The mini album, which will consist of five brand new tracks, will be released on June 26th.

via KQ Entertainment
Today, eight member K-pop group ATEEZ
dropped the completed first set of concept photos for the upcoming fifth installment of their Golden Hour album series. The mini album, which will consist of five brand new tracks, will be released on June 26th. The group has been teasing the album’s title track, “Bad”, for several days now, with fans across social media platforms abuzz with theories on what the new promotional materials could indicate for the direction of the group’s music. ATEEZ
made a nod to the 2004 cult classic film Mean Girls with their “Bad Book” pop up in London, where their fans–known globally as ATINY–could line up to leave their “baddest compliments” inside the book’s pages. The group has long been known for their scavenger hunt-esque promotions, leading fans on treks through city streets around the world to find clues about their music releases. In the photos released today, ATEEZ
teases a darker aesthetic on the horizon, in line with the concept trailer that was released just days prior. The members are seen dressed in red and black as the trailer flashes bold words across the screen, warning “Something is happening” and “What’s wrong with us?” ATEEZ
are famously known for the intricate lore and worldbuilding within their music and videos. This comeback marks the return of their highly conceptual trailers that may be teasing the rise of “bad” alter egos for the eight powerhouse performers!

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