BTS Dops Cinematic Music Video for Second Arirang Single, ‘2.0’

On Tuesday, April 1st BTS BTS K-POP GROUP BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, me released the music video for ‘2.0,’ the second single from their new album Arirang. The song is a hard-hitting track that harkens back to the group’s hip-hop roots. The release comes after BTS BTS K-POP GROUP BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, me surprised fans with the music video announcement that was dropped just days earlier. 

BTS BTS K-POP GROUP BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, me released their 14-track album Arirang on March 20th, and since then, title track ‘Swim’ has taken over global music platforms. The song even raced to number 1 on the Billboard Hot100, marking the group’s seventh number one hit. But the group didn’t stop there.

The ‘2.0’ music video announcement was followed by a teaser, and the opening shot featured leader RM holding a newspaper with a cover page reading, “Brand new 2.0 launch…Market reactions are mixed” in Korean, perhaps poking fun at the social media buzz and discourse surrounding their newfound musical sound in Arirang. The teaser promised an edgy and creative response to the reactions surrounding this “2.0” version of the band, and the music video certainly delivered!

The opening scene has been compared to the 2003 Korean film Oldboy, with BTS BTS K-POP GROUP BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, me seeming to reference iconic scenes from the movie. And while it may begin playful, with the band dressed in wigs and fake beards to match the aesthetic of the film, the group quickly evolves the video into the intense, fast-paced, and visually stunning choreographic artistry that fans have come to expect–in a new and improved way.

The group performed ‘2.0’ for the first time at their Gwanghwamun Square concert, where they debuted songs from their new album in their first group stage since 2022. It was featured again during their appearance on The Tonight Show in New York City, where they performed for a small group of fans at the Guggenheim Museum. The song showcases the group’s fierce dance skills, with lyrics that emphasize their excitement to be back on top of the K-pop scene: “Ten years doesn’t even scratch the surface,’ rapper SUGA states in his first verse.

The music video has racked up more than 6 million views in as many hours following its release, making one thing certain: BTS BTS K-POP GROUP BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, me is back, better than ever, and definitely here to stay! The video is available to watch on the HYBE LABELS YouTube channel.