The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The rankings were determined through an analysis of consumer behavior, using big data collected from December 6, 2025 to January 6, 2026. The Korean Business Resea

January Advertisement Model Brand Reputation Rankings Announced

SEVENTEEN is a self-producing boy group with 13 members, divided into hip-hop, vocal, and performance units, known for intricate choreography and songwriting.

Jeonghan

Wonwoo

S.Coups

Joshua

Hoshi

Woozi

The8

Seungkwan

Mingyu

Vernon

Dino

SEVENTEEN

HUNTR/X is a fictional K-pop girl group featured in Netflix’s animated film “KPop Demon Hunters”.

Mira

Rumi

Zoey

HUNTR/X

Girls’ Generation, also known as SNSD, is a legendary South Korean girl group that debuted in 2007. They are widely credited with shaping the global rise of K-pop and remain active through group and individual projects.

Sunny

Tiffany

Yuri

Hyoyeon

Yoona

Taeyeon

Sooyoung

Seohyun

Girls’ Generation

Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus.

Carmen

Jiwoo

Yuha

Stella

Juun

Aina

Yeon

Hearts2Hearts

BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos.

Lisa

Rosé

Jisoo

Jennie

BLACKPINK

ENHYPEN is a seven-member boy group formed through I-LAND, known for powerful performances, storytelling concepts, and global popularity.

Heeseung

Jungwon

Jake

Sunghoon

Sunoo

Ni-ki

ENHYPEN

Apink is a South Korean girl group that debuted in 2011. They are known for bright, melodic pop, strong vocals, and long-running popularity across multiple generations of K-pop.

Namjoo

Chorong

Eunji

Hayoung

Bomi

Apink

MONSTA X is a South Korean boy group formed through the survival show No.Mercy under Starship Entertainment. They debuted in 2015 and are known for powerful performances, strong rap and vocal lines, and a global fanbase. The group is currently active with Shownu, Minhyuk, Kihyun, Hyungwon, Joohoney, and I.M.

Hyungwon

Joohoney

Shownu

Minhyuk

Kihyun

MONSTA X

BABYMONSTER is a multinational girl group under YG Entertainment. They debuted as a full ensemble on April 1, 2024.

Rami

Ahyeon

Rora

Pharita

Ruka

Chiquita

BABYMONSTER

Stray Kids is an eight-member self-producing boy group known for intense performances, experimental sound, and powerful rap lines.

Seungmin

Lee Know

Bang Chan

Changbin

Hyunjin

Felix

Stray Kids

BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.

Suga

Jimin

J-Hope

Jungkook

BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treated as currently active with G-DRAGON, Taeyang, and Daesung.

G-DRAGON

Taeyang

Daesung

BIGBANG

NewJeans is a five-member girl group known for their fresh Y2K-inspired style, smooth vocals, and viral hits.

Hyein

Haerin

Minji

Hanni

Danielle

NewJeans

LE SSERAFIM is a five-member girl group known for confident, performance-driven concepts and strong stage presence.

Sakura

Yunjin

Kazuha

Eunchae

Chaewon

LE SSERAFIM

GOT7 is a South Korean boy group that debuted in 2014. Known for self-produced music and strong international presence, the group continues activities through individual agencies while maintaining group identity.

Jackson

Jinyoung

Youngjae

Mark

BamBam

Yugyeom

GOT7

ATEEZ is an eight-member K-pop boy group known for powerful performances, intense choreography, and a strong global fanbase. Since debuting in 2018, they have built a reputation for cinematic concepts and commanding stage presence.

Seonghwa

Hongjoong

Yunho

Mingi

Wooyoung

Jongho

Yeosang

ATEEZ

IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.

Yujin

Gaeul

Wonyoung

Leeseo

KATSEYE is a global girl group formed through HYBE x Geffen's "The Debut: Dream Academy" project. The group debuted in 2024 and is known for a modern pop sound, sharp performance style, and multilingual global-member lineup.

Sophia

Lara

Daniela

Manon

Megan

Yoonchae

KATSEYE

EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation.

Chen

D.O.

Xiumin

Suho

Chanyeol

Sehun

Baekhyun

aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.”

Giselle

Karina

Winter

Ningning

aespa

ITZY is a South Korean girl group under JYP Entertainment. They debuted on February 12, 2019.

Yeji

Ryujin

Chaeryeong

Yuna

ITZY

TWICE is a nine-member girl group famous for bright concepts, addictive choruses, and a huge discography of K-pop hits.

Jeongyeon

Mina

Nayeon

Momo

Sana

Jihyo

Chaeyoung

Tzuyu

Dahyun

TWICE

TOMORROW X TOGETHER (TXT) is a South Korean boy group under BIGHIT MUSIC, debuting in 2019 and known for narrative-driven concepts and genre-blending pop.

Huening Kai

Taehyun

Yeonjun

Beomgyu

Soobin

TOMORROW X TOGETHER

NCT is a South Korean boy group formed by SM Entertainment with a unique multi-unit concept.

Sakuya

Haechan

Johnny

Winwin

Xiaojun

Taeyong

Renjun

Yangyang

Sion

Jaemin

Chenle

Yuta

Doyoung

Jaehyun

Jungwoo

Jeno

Jisung

Hendery

Riku

Yushi

Jaehee

Red Velvet is a five-member girl group known for switching between bright “Red” concepts and sophisticated “Velvet” R&B-influenced music.

Yeri

Irene

Seulgi

Red Velvet