May Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from April 7 to May 7. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.

Byeon Woo Seok topped this month’s list after seeing a whopping 356.40 percent increase in his brand reputation index since April, bringing his total score to 3,762,141. High-ranking phrases in his keyword analysis included “Grand Prince Ian,” “Perfect Crown,” and “Jae Seok’s B&B Rules!”, while his highest-ranking related terms included “heart skip a beat,” “confess,” and “model.” Byeon Woo Seok’s positivity-negativity analysis also revealed a score of 93.51 percent positive reactions.

Lim Young Woong took second place with a brand reputation index of 3,349,309, marking a 15.64 percent rise in his score since last month.

Soccer star Son Heung Min jumped to third place after seeing a 184.25 percent increase in his brand reputation index, bringing his total score to 3,067,512 for the month.

Park Ji Hoon came in at a close fourth with a brand reputation index of 2,831,202, marking a 49.25 percent increase in his score since April.

Finally, BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. rounded out the top five with a brand reputation index of 2,691,868 for May.

Check out the top 30 for this month below!

Byeon Woo Seok

Lim Young Woong

Son Heung Min

Park Ji Hoon

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.

IVE IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.

BLACKPINK BLACKPINK K-POP GROUP BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos.

Yu Jae Seok

Kim Yuna

Lee Jung Hoo

Go Youn Jung

Kim Hye Yoon

Lee Jung Jae

Ma Dong Seok

Gong Yoo

2PM’s Lee Junho

Lee Chan Won

Kim Do Yeong

KiiiKiii

Park Bo Gum

Um Tae Goo

Koo Kyo Hwan

Ji Ye Eun

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus.

Jun Ji Hyun

Kim Go Eun

Jun Hyun Moo

Ryu Hyun Jin

Park Bo Young

Park Jeong Min

Watch Park Ji Hoon’s new drama “The Legend of Kitchen Soldier” on Viki below:

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And watch Byeon Woo Seok in “Lovely Runner” below!

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