October Individual Rookie Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual rookie idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idols, using big data collected from September 2 to October 2

RESCENE × About group RESCENE RESCENE (리센느) is a five-member girl group under THE MUZE Entertainment consisting of WONI, LIV, MINAMI, MAY, and ZENA. The group debuted on March 26, 2024 with their first single album Re:Scene. Tap again to view profile → Close once again dominated the list, with the group’s five members sweeping all of the top five spots for October.

Zena × Artist bio ZENA Real name: Kim Ga-youngPosition: Visual, Center, Vocalist, Performer, MaknaeNationality: South KoreanBirthday: 2008-11-27Birthplace: Gyeongju, Gyeongsangbuk-do, South Korea ZENA is the visual, center, and youngest member of RESCENE under THE MUZE Entertainment. Creative, thoughtful, expressive, and somewhat introspective, with a softer off-stage personality. Tap again to view profile → Close rose to the top of the list after seeing a whopping 145.30 percent increase in her brand reputation index since last month, bringing her total score to 3,131,887. High-ranking phrases in her keyword analysis included “Shilla princess,” “Honk Honk,” and “trot medley,” while her highest-ranking related terms included “skilled,” “charming,” and “lovable.” Zena’s positivity-negativity analysis also revealed a score of 93.49 percent positive reactions.

Woni × Artist bio WONI Real name: Jeong WoniPosition: Leader, Vocalist, PerformerNationality: South KoreanBirthday: 2004-05-25Birthplace: Geoje, South Gyeongsang Province, South Korea WONI is the leader and oldest member of RESCENE under THE MUZE Entertainment. Outgoing, energetic, expressive, and comfortable taking a leadership role within the group. Tap again to view profile → Close came in second place with a brand reputation index of 3,080,390, marking a 7.79 percent rise in her score since September.

Liv × Artist bio LIV Real name: Jin Kyung-eunPosition: Vocalist, PerformerNationality: South KoreanBirthday: 2006-10-11Birthplace: Suwon, Gyeonggi-do, South Korea LIV is a vocalist and performer of RESCENE under THE MUZE Entertainment. Bright, energetic, athletic, sociable, and enthusiastic about both music and performance. Tap again to view profile → Close held onto her spot at third place with a brand reputation index of 1,103,735; Minami × Artist bio MINAMI Real name: Ito MinamiPosition: Vocalist, PerformerNationality: JapaneseBirthday: 2006-11-29Birthplace: Chiba, Japan MINAMI is the Japanese member of RESCENE and a vocalist and performer under THE MUZE Entertainment. Expressive, creative, energetic, and visually artistic, with strong interest in performance and fashion. Tap again to view profile → Close maintained her position at fourth with a score of 812,128; and May × Artist bio MAY Real name: Lee Ye-binPosition: Vocalist, PerformerNationality: South KoreanBirthday: 2008-08-19Birthplace: Goyang, Gyeonggi-do, South Korea MAY is a vocalist and performer of RESCENE under THE MUZE Entertainment. Thoughtful, curious, creative, and somewhat reserved, with a strong interest in music and performance. Tap again to view profile → Close remained fifth with a score of 682,091.

Check out the top 30 for this month below!

RESCENE’s Zena

RESCENE’s Woni

RESCENE’s Liv

RESCENE’s Minami

RESCENE’s May

MEOVV’s Anna

izna’s Mai

izna’s Ryu Sarang

CORTIS × About group CORTIS CORTIS is a five-member boy group under BIGHIT MUSIC consisting of MARTIN, JAMES, JUHOON, SEONGHYEON and KEONHO. The group debuted in 2025. The name CORTIS is derived from the phrase "COLOR OUTSIDE THE LINES" and represents thinking freely beyond conventional rules and standards. The members participate collaboratively in music, choreography, performance and visual production. Tap again to view profile → Close ’s Keonho × Artist bio KEONHO Position: Singer, Performer, Creator, MaknaeBirthday: 2009-02-14 KEONHO is the youngest member of CORTIS and participates in the group's collaborative creative process. KEONHO has been described as thoughtful, clear, and specific when sharing ideas, often thinking carefully about details. Tap again to view profile → Close

ILLIT’s Wonhee

TWS’s Dohoon

TWS’s Shinyu

Hearts2Hearts × About group Hearts2Hearts Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. Tap again to view profile → Close ’ Jiwoo × Artist bio Jiwoo Real name: Choi Ji-wooPosition: Leader, Dancer, VisualNationality: South KoreanBirthday: 2006-09-07 Leader of Hearts2Hearts. Tap again to view profile → Close

KiiiKiii’s Jiyu

Hearts2Hearts’ Ian × Artist bio Ian Real name: Jeong Lee-anPosition: Dancer, Vocalist, Visual, CenterNationality: South KoreanBirthday: 2009-10-09 Rapper of Hearts2Hearts. Tap again to view profile → Close

BABYMONSTER × About group BABYMONSTER BABYMONSTER is a multinational girl group under YG Entertainment. They debuted as a full ensemble on April 1, 2024. Tap again to view profile → Close ’s Ahyeon × Artist bio Ahyeon Position: MemberNationality: South KoreanBirthday: 2007-04-11 BABYMONSTER member under YG Entertainment. Bold all-rounder energy (vocals/rap) and confident stage presence; frequently noted as expressive and driven. Tap again to view profile → Close

KiiiKiii’s Haum

KiiiKiii’s Leesol

UNIS’s Seowon

CORTIS’s James × Artist bio JAMES Position: Singer, Rapper, Dancer, CreatorBirthday: 2005-10-14 JAMES is a member of CORTIS who participates in the group's performance and creative production. JAMES has shown a strong performance-focused and creative side through the group's collaborative work. Tap again to view profile → Close

KiiiKiii’s Sui

CORTIS’s Juhoon × Artist bio JUHOON Position: Singer, Performer, CreatorBirthday: 2008-01-03 JUHOON is a member of CORTIS and participates in the group's collaborative music and performance creation. JUHOON has been described as balanced and persistent, especially when he becomes serious about improving at something. Tap again to view profile → Close

CORTIS’s Seonghyeon × Artist bio SEONGHYEON Position: Singer, Rapper, CreatorBirthday: 2009-01-13 SEONGHYEON is a member of CORTIS and participates in the group's collaborative songwriting and creative process. SEONGHYEON has been described as direct and confident in his creative taste and willing to clearly express his ideas. Tap again to view profile → Close

ILLIT’s Minju

ILLIT’s Moka

CORTIS’s Martin × Artist bio MARTIN Position: Leader, Singer, Rapper, ProducerBirthday: 2008-03-20 MARTIN is the leader of CORTIS and an active participant in the group's music production and creative process. MARTIN presents himself as ambitious, creative, collaborative, and eager to challenge conventions. Tap again to view profile → Close

Hearts2Hearts’ Yuha × Artist bio Yuha Real name: Yu Ha-ramPosition: Vocalist, DancerNationality: South KoreanBirthday: 2007-04-12 Vocalist of Hearts2Hearts. Tap again to view profile → Close

Hearts2Hearts’ Stella × Artist bio Stella Real name: Kim Da-hyunPosition: VocalistNationality: South KoreanBirthday: 0207-06-18 Vocalist of Hearts2Hearts. Tap again to view profile → Close

Hearts2Hearts’ A-na × Artist bio A-na Real name: Roh Yu-nPosition: Rapper, Vocalist, VisualNationality: South KoreanBirthday: 2008-12-20 Vocalist of Hearts2Hearts. Tap again to view profile → Close

Hearts2Hearts’ Juun × Artist bio Juun Real name: Kim Ju-eunPosition: Main Dancer, Rapper, VocalistNationality: South KoreanBirthday: 2008-12-03 Main dancer of Hearts2Hearts. Tap again to view profile → Close