September Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 popular movie stars, using big data collected from August 17 to September 17.

The leading ladies of “The Affair Was Just the Beginning” dominated this month’s list: Kim Hye Soo took first place with a brand reputation index of 3,398,492, marking a 21.03 percent increase in her score since August.

High-ranking phrases in Kim Hye Soo’s keyword analysis included “HOPE,” “Whenever Possible,” and “good deed,” while her highest-ranking related terms included “56 years old,” “The Affair Was Just the Beginning,” and “unchanged.” Kim Hye Soo’s positivity-negativity analysis also revealed a score of 91.52 percent positive reactions.

Meanwhile, Kim Hye Soo’s co-star Cho Yeo Jeong ranked second with a brand reputation index of 2,888,658, marking a 70.85 percent rise in her score since last month.

Jun Ji Hyun came in at a close third with a brand reputation index of 2,769,772, marking a 48.69 percent increase in her score since August.

Shin Min Ah followed close behind in fourth place with a brand reputation index of 2,733,936, marking a 38.70 percent rise in her score since last month.

Finally, Go Youn Jung rounded out the top five with a brand reputation index of 2,687,733 for September.

Check out the top 30 for this month below!

Kim Hye Soo

Cho Yeo Jeong

Jun Ji Hyun

Shin Min Ah

Go Youn Jung

Kong Hyo Jin

Park Ji Hoon

Kwak Si Yang

Byun Yo Han

Lee Jun Hyuk

Kim Hye Yoon

Ha Jung Woo

Kim Hye Jun

Jung Ho Yeon

Jung Hae In

Koo Kyo Hwan

Jang Dong Yoon

Ryu Jun Yeol

Ji Chang Wook

Hyun Bin

Lee Byung Hun

Gong Yoo

Kim Sun Young

Park Bo Young

So Ji Sub

Hwang Jung Min

Choi Min Sik

Park Jeong Min

Jin Ki Joo

Lee Jong Suk

Watch Kim Hye Soo and Cho Yeo Jeong in “The Affair Was Just the Beginning” on Viki below:

Watch Now

And check out Jun Ji Hyun’s drama “Jirisan” below!

Watch Now

Top Photo Credit: Xportsnews