From idol to producer: Lee Hae-in’s rise as a K-pop hitmaker

For the past three years, the K-pop scene has been swept by girl groups backed by major agencies and veteran hitmakers such as Min Hee-jin, creative director behind NewJeans NewJeans K-POP GROUP NewJeans is a five-member girl group known for their fresh Y2K-inspired style, smooth vocals, and viral hits. . But one of the most talked-about breakthroughs came from a far smaller company: Kiss of Life, a girl group launched by the little-known S2 Entertainment. The group’s rapid rise — often described in the industry as a “miracle from a small agency” — has drawn attention to the creative force behind it: Lee Hae-in. The former i