K-pop exhibitions turn fandom into immersive experience

Immersive media exhibitions are becoming increasingly common in K-pop promotions, as artists and agencies look for new ways to turn music, visuals and artist narratives into offline fan experiences. Big Bang’s recent exhibition “Cosmos” is one example. Inside an underground room in Jung-gu, central Seoul, visitors put on a virtual reality headset to begin their experience. Big Bang members G-Dragon, Taeyang and Daesung begin performing a few steps away and move closer as they sing and rap, creat