Hangeul, more than Korean alphabet

For many people outside Korea, Hangeul begins with a name. A K-pop fan learns to recognize the letters spelling the name of his or her favorite idol. A viewer pauses a Korean TV drama to decipher a word on a storefront. Someone who discovered Korean culture through a song or webtoon starts learning Hangeul — first out of curiosity, then perhaps to understand the language behind something they have come to love. For Lim Seong-hwan, director of the National Hangeul Museum, that represents a striki