[Contribution] Korea projects artistic soft power in London

By Ronan Thomas LONDON — South Korea’s cultural and artistic exports have never been more popular in Britain. Unlike its short-lived 1990s UK cultural soft power contemporary, "Cool Britannia," the so-called Hallyu remains vibrant and enduring here. These days, K-pop, South Korean films, electronics, gaming, mobile phones, cars, food and K-beauty are all embedded in the UK consumer marketplace, particularly amongst younger generations. A major new art exhibition "Korea: 2,000 years of creativity