Is tradition the next Korean scent?
Key takeaways
Quick summary- 1Many travelers enjoy buying perfumes on their travels for the associated memories, to gift as souvenirs, or to own unique scents linked to the region they visi…
- 2In Seoul, homegrown perfume brands such as Nonfiction, Tamburins and Granhand have attracted international customers w
Many travelers enjoy buying perfumes on their travels for the associated memories, to gift as souvenirs, or to own unique scents linked to the region they visit. In Seoul, homegrown perfume brands such as Nonfiction, Tamburins and Granhand have attracted international customers with fragrances that reflect the city's modern side. Two other Seoul-based brands have decided on a different approach: drawing on traditional Korean culture to explore what makes a scent distinctly Korean. Chwi incorpora
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