Luxury takes a seat at K-cafes

Seoul-based cafes are emerging as venues for luxury brands to engage with Korean consumers through limited-edition collaborations that extend beyond traditional fashion retail. This fall, Italian fashion house Bottega Veneta and French luxury brand Maison Margiela are partnering with local Korean cafes, bringing their brand identities into everyday consumer settings. South Korea ranked first globally in per capita spending on personal luxury goods in 2024, at approximately $324 per person annual