August Star Brand Reputation Rankings Announced
Key takeaways
Quick summary- 1The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of August!The rankings were determined throug…
The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of August!
The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from July 29 to August 29.
RESCENE topped this month’s list after seeing a 27.65 percent increase in their brand reputation index since July, bringing their total score to 10,180,185 for August.
BTS
took second place with a brand reputation index of 9,495,066, marking a 16.77 percent rise in their score since last month.
Lim Young Woong came in third place with a brand reputation index of 7,240,530, marking a 24.53 percent increase in his score since July.
Meanwhile, Yu Jae Seok ranked fourth for August with a brand reputation index of 4,632,959.
Finally, ATEEZ
rounded out the top five with a brand reputation index of 3,979,279.
Check out the top 30 for this month below!
RESCENE
Lim Young Woong
Yu Jae Seok
Go Youn Jung
PSY
CORTIS
John Park
Lee Byung Hun
Nam Joo Hyuk
Kim Do Yeong
Gong Yoo
Park Ji Hyeon
Lee Sung Min
Jung Ho Yeon
Seongri
Lee Chan Won
DAY6
Yoon Kyung Ho
Lee Dong Wook
Park Ji Sung
Watch BTS
’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:
Watch Now
And watch Yu Jae Seok on “Running Man” below!
Watch Now
Source (1) (2)
Bottom Left Photo Credit: Xportsnews
Related groups
BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treated as currently active with G-DRAGON, Taeyang, and Daesung.

BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural impact, and worldwide influence, BTS continues to inspire fans and shape the future of global pop music.
NCT is a South Korean boy group formed by SM Entertainment with a unique multi-unit concept. There are 6 units within NCT; NCT 127, NCT DREAM, NCT WISH, WayV, NCT U, NCT DOJAEJUNG.

BLACKPINK is one of the most influential K-pop girl groups in the world, known for their powerful performances, global chart success, and distinctive blend of pop, hip-hop, EDM, and rap. Formed by YG Entertainment, the group consists of Jisoo, Jennie, Rosé, and Lisa. Since their debut in 2016, BLACKPINK has achieved numerous milestones, including record-breaking music videos, sold-out world tours, and collaborations with internationally recognized artists. With a dedicated global fanbase known as BLINK, BLACKPINK continues to shape the modern K-pop industry through their music, fashion influence, and worldwide cultural impact. The group has earned recognition for hit songs such as “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom,” and “Shut Down,” while establishing themselves as one of the most successful and recognizable Korean music acts of all time!
aespa is a South Korean girl group formed by SM Entertainment, consisting of Karina, Giselle, Winter, and Ningning. Since their debut in 2020, aespa has gained international recognition for their innovative concept that combines music, storytelling, and virtual avatars, creating a unique identity within the K-pop industry. Known for their powerful vocals, dynamic performances, and futuristic sound, the group has consistently topped charts and attracted a growing global fanbase. With hit songs such as “Black Mamba,” “Next Level,” “Savage,” “Spicy,” and “Supernova,” aespa has established itself as one of the leading fourth-generation K-pop groups. Their distinctive blend of pop, electronic, and experimental music, combined with strong visual concepts and world tours, continues to expand their influence and popularity among fans around the world.
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