December Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from November 3 to December 3. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.

IVE IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance. shot to the top of this month’s list after seeing an impressive 141.89 percent increase in their brand reputation index since November, bringing their total score to 2,010,136. High-ranking phrases in their keyword analysis included “Pepsi,” “Papa John’s,” and “Woori Bank,” while their highest-ranking related terms included “optimistic,” “lucky,” and “charming.” The actor’s positivity-negativity analysis also revealed a score of 93.07 percent positive reactions.

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. rose to second place for December with a brand reputation index of 1,862,748, marking a 63.81 percent increase in their score since last month.

Lim Young Woong took third place with a brand reputation index of 1,643,289, marking an 18.58 percent rise in his score since November.

Soccer star Son Heung Min ranked fourth with a brand reputation index of 1,488,349, marking a 23.86 percent increase in his score since last month.

Finally, BLACKPINK BLACKPINK K-POP GROUP BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos. came in at a close fifth with a brand reputation index of 1,462,006, marking a 36.34 percent rise in their score since November.

Check out the top 30 for this month below!

IVE IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.

Lim Young Woong

Son Heung Min

BLACKPINK BLACKPINK K-POP GROUP BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos.

Byeon Woo Seok

Um Tae Goo

Park Jeong Min

Yoo Jae Suk

Girls’ Generation Girls’ Generation K-POP GROUP Girls’ Generation, also known as SNSD, is a legendary South Korean girl group that debuted in 2007. They are widely credited with shaping the global rise of K-pop and remain active through group and individual projects. ’s Lim Yoona

Lee Byung Hun

Faker

ILLIT

2PM’s Lee Junho

Kim You Jung

Kim Yeon Koung

Gong Yoo

Kim Woo Bin

Shin Min Ah

Jun Hyun Moo

Lee Jung Jae

Ryu Seung Ryong

Lee Chan Won

Park Bo Gum

Jun Ji Hyun

Kim Yuna

LE SSERAFIM LE SSERAFIM K-POP GROUP LE SSERAFIM is a five-member girl group known for confident, performance-driven concepts and strong stage presence.

Kim Jong Kook

SEVENTEEN SEVENTEEN K-POP GROUP SEVENTEEN is a self-producing boy group with 13 members, divided into hip-hop, vocal, and performance units, known for intricate choreography and songwriting.

Choo Sung Hoon