March Individual Rookie Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual rookie idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idols, using big data collected from February 4 to March 4.

ILLIT’s Wonhee continued her reign at the top of the list with a brand reputation index of 423,246 for March. High-ranking phrases in her keyword analysis included “girl next door,” “chaotic,” and “NOT CUTE ANYMORE,” while her highest-ranking related terms included “cute,” “honest,” and “easygoing.” Wonhee’s positivity-negativity analysis also revealed a score of 89.58 percent positive reactions.

TWS’s Dowoon rose to second place with a brand reputation index of 396,032, marking an impressive 82.80 percent increase in his score since February.

KiiiKiii’s Jiyu shot to third place after seeing a whopping 451.13 percent rise in her brand reputation index, bringing her total score to 201,034 for the month.

Meanwhile, ILLIT’s Minju held onto her spot at fourth place with a brand reputation index of 183,976 for March.

Finally, Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Jiwoo rounded out the top five with a score of 164,360, marking a 13.56 percent increase in her score since February.

Check out the top 30 for this month below!

ILLIT’s Wonhee

TWS’s Dohoon

KiiiKiii’s Jiyu

ILLIT’s Minju

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Jiwoo

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Ian

KiiiKiii’s Haum

KiiiKiii’s Kya

CORTIS’s Keonho

TWS’s Jihoon

TWS’s Shinyu

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Yuha

KiiiKiii’s Leesol

ILLIT’s Yunah

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Stella

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ A-na

ILLIT’s Moka

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Carmen

KiiiKiii’s Sui

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Juun

MEOVV’s Anna

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Ye-on

ILLIT’s Iroha

TWS’s Youngjae

TWS’s Kyungmin

RESCENE’s Woni

BABYMONSTER BABYMONSTER K-POP GROUP BABYMONSTER is a multinational girl group under YG Entertainment. They debuted as a full ensemble on April 1, 2024. ’s Ahyeon

CORTIS’s Juhoon

KATSEYE KATSEYE K-POP GROUP KATSEYE is a global girl group formed through HYBE x Geffen's "The Debut: Dream Academy" project. The group debuted in 2024 and is known for a modern pop sound, sharp performance style, and multilingual global-member lin ’s Manon

KATSEYE KATSEYE K-POP GROUP KATSEYE is a global girl group formed through HYBE x Geffen's "The Debut: Dream Academy" project. The group debuted in 2024 and is known for a modern pop sound, sharp performance style, and multilingual global-member lin ’s Yoonchae