October Advertisement Model Brand Reputation Rankings Announced
Key takeaways
Quick summary- 1The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!The rankings were determined through an ana…
- 2The Korean Business Research Institut
The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!
The rankings were determined through an analysis of consumer behavior, using big data collected from September 5 to October 5. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.
BTS
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held onto their spot at the top of the list with a brand reputation index of 4,009,253, marking a 1.96 percent increase in their score since September. High-ranking phrases in the group’s keyword analysis included “ARMY,” “ARIRANG,” and “ambassador,” while their highest-ranking related terms included “power of influence,” “fan loyalty,” and “highly influential.” BTS
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’s positivity-negativity analysis also revealed a score of 93.85 percent positive reactions.
RESCENE maintained their position at second place with a brand reputation index of 3,716,679, marking an 8.42 percent rise in their score since last month.
Meanwhile, Lim Young Woong remained third with a brand reputation index of 1,519,748 for October.
IVE
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rose to fourth place with a brand reputation index of 1,246,560, while Kim Do Yeong rounded out the top five with a score of 1,082,144.
Check out the top 30 for this month below!
RESCENE
Lim Young Woong
Kim Do Yeong
Go Youn Jung
Shin Min Ah
Son Heung Min
Heo Nam Jun
Yu Jae Seok
Gong Yoo
Lee Jung Jae
Park Ji Hoon
Seo Kang Jun
Lee Byung Hun
Faker
Kim Hye Yoon
Seongri
Kim Hye Soo
Kim Woo Bin
Yoon Kyung Ho
Ryu Hyun Jin
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Jun Ji Hyun
Girls’ Generation
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’s Lim Yoona
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Park Bo Gum
Byeon Woo Seok
Park Ji Hyeon
Jang Han Byul
Kim You Jung
Watch BTS
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’s docu-series “BREAK THE SILENCE” on Viki below:
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Related groups

BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural impact, and worldwide influence, BTS continues to inspire fans and shape the future of global pop music.

BLACKPINK is one of the most influential K-pop girl groups in the world, known for their powerful performances, global chart success, and distinctive blend of pop, hip-hop, EDM, and rap. Formed by YG Entertainment, the group consists of Jisoo, Jennie, Rosé, and Lisa. Since their debut in 2016, BLACKPINK has achieved numerous milestones, including record-breaking music videos, sold-out world tours, and collaborations with internationally recognized artists. With a dedicated global fanbase known as BLINK, BLACKPINK continues to shape the modern K-pop industry through their music, fashion influence, and worldwide cultural impact. The group has earned recognition for hit songs such as “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom,” and “Shut Down,” while establishing themselves as one of the most successful and recognizable Korean music acts of all time!
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