October Idol Group Brand Reputation Rankings Announced
Key takeaways
Quick summary- 1The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!The rankings were determined through an analysis…
The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from September 14 to October 14.
RESCENE
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continued their reign at the top of the list with a brand reputation index of 8,958,814, marking an 8.88 percent increase in their score since September. High-ranking phrases in the group’s keyword analysis included “LOVE ATTACK” and “photocard,” while their highest-ranking related terms included “root for,” “collaborate,” and “perform.” RESCENE’s positivity-negativity analysis also revealed a score of 96.73 percent positive reactions.
BTS
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held onto their spot at second place with a brand reputation index of 7,372,119, marking a 4.83 percent rise in their score since last month.
ATEEZ
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climbed to third place with a brand reputation index of 3,984,885, marking a 9.01 percent increase in their score since September.
IVE
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came in at a close fourth with a brand reputation index of 3,631,603, marking a 16.47 percent rise in their score since last month.
Finally, BLACKPINK
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rounded out the top five with a brand reputation index of 3,405,479 for October.
Check out the top 30 for this month below!
KiiiKiii
Super Junior
SHINee
OH MY GIRL
ILLIT
i-dle
izna
idntt
FIFTY FIFTY
H1-KEY
STAYC
Wanna One
Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:
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SEVENTEEN is a self-producing boy group with 13 members, divided into the 3 main sub-units, hip-hop, vocal, and performance, to form 1 team. They are known for intricate choreography, impressive synchronisation and sophisticated song writing.
BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treated as currently active with G-DRAGON, Taeyang, and Daesung.
NCT is a South Korean boy group formed by SM Entertainment with a unique multi-unit concept. There are 6 units within NCT; NCT 127, NCT DREAM, NCT WISH, WayV, NCT U, NCT DOJAEJUNG.

BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural impact, and worldwide influence, BTS continues to inspire fans and shape the future of global pop music.

BLACKPINK is one of the most influential K-pop girl groups in the world, known for their powerful performances, global chart success, and distinctive blend of pop, hip-hop, EDM, and rap. Formed by YG Entertainment, the group consists of Jisoo, Jennie, Rosé, and Lisa. Since their debut in 2016, BLACKPINK has achieved numerous milestones, including record-breaking music videos, sold-out world tours, and collaborations with internationally recognized artists. With a dedicated global fanbase known as BLINK, BLACKPINK continues to shape the modern K-pop industry through their music, fashion influence, and worldwide cultural impact. The group has earned recognition for hit songs such as “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom,” and “Shut Down,” while establishing themselves as one of the most successful and recognizable Korean music acts of all time!

LE SSERAFIM is a five-member multinational girl group under SOURCE MUSIC, consisting of SAKURA, KIM CHAEWON, HUH YUNJIN, KAZUHA and HONG EUNCHAE. The group debuted on May 2, 2022. Their name is an anagram of "I'M FEARLESS" and represents moving forward fearlessly without being swayed by the expectations of the world.
aespa is a South Korean girl group formed by SM Entertainment, consisting of Karina, Giselle, Winter, and Ningning. Since their debut in 2020, aespa has gained international recognition for their innovative concept that combines music, storytelling, and virtual avatars, creating a unique identity within the K-pop industry. Known for their powerful vocals, dynamic performances, and futuristic sound, the group has consistently topped charts and attracted a growing global fanbase. With hit songs such as “Black Mamba,” “Next Level,” “Savage,” “Spicy,” and “Supernova,” aespa has established itself as one of the leading fourth-generation K-pop groups. Their distinctive blend of pop, electronic, and experimental music, combined with strong visual concepts and world tours, continues to expand their influence and popularity among fans around the world.

CORTIS is a five-member boy group under BIGHIT MUSIC consisting of MARTIN, JAMES, JUHOON, SEONGHYEON and KEONHO. The group debuted in 2025. The name CORTIS is derived from the phrase "COLOR OUTSIDE THE LINES" and represents thinking freely beyond conventional rules and standards. The members participate collaboratively in music, choreography, performance and visual production.
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