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October Star Brand Reputation Rankings Announced

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#LE SSERAFIM #Stray Kids #SEVENTEEN #BLACKPINK #BIGBANG #RESCENE

🗓️ Oct 28, 2026, 12:06 AM UTC⏱️ 1 min read👀 1 views💬 0

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1The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of October!The rankings were determined throu…

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of October!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from September 28 to October 28.

RESCENE × RESCENE About group RESCENE RESCENE (리센느) is a five-member girl group under THE MUZE Entertainment consisting of WONI, LIV, MINAMI, MAY, and ZENA. The group debuted on March 26, 2024 with their first single album Re:Scene. Tap again to view profile → Close held onto their spot at the top of the list this month with a brand reputation index of 9,090,245 for October.

BTS × BTS About group BTS BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural Tap again to view profile → Close rose to second place with a brand reputation index of 7,488,051, while Lim Young Woong ranked third with a score of 5,066,266.

Yu Jae Seok took fourth place with a brand reputation index of 4,851,811, and BLACKPINK × About group BLACKPINK BLACKPINK is one of the most influential K-pop girl groups in the world, known for their powerful performances, global chart success, and distinctive blend of pop, hip-hop, EDM, and rap. Formed by YG Entertainment, the group consists of Jisoo, Jennie, Rosé, and Lisa. Since their debut in 2016, BLACKPINK has achieved numerous milestones, including record-breaking music videos, sold-out world tours, and collaborations with internationally recognized artists. With a dedicated global fanbase known as BLINK, BLACKPINK continues to shape the modern K-pop industry through their music, fashion influence, and worldwide cultural impact. The group has earned recognition for hit songs such as “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom,” and “Shut Down,” while establishing themselves as one of the most successful and recognizable Korean music acts of all time! Tap again to view profile → Close came in at a close fifth with a score of 4,565,494.

Check out the top 30 for this month below!

RESCENE

BTS

Lim Young Woong

Yu Jae Seok

BLACKPINK

Kim Do Yeong

IVE × IVE About group IVE IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance. Tap again to view profile → Close

Son Heung Min

Lee Sun Min

Song Kang

SEVENTEEN × About group SEVENTEEN SEVENTEEN is a self-producing boy group with 13 members, divided into the 3 main sub-units, hip-hop, vocal, and performance, to form 1 team. They are known for intricate choreography, impressive synchronisation and sophisticated song writing. Tap again to view profile → Close

Stray Kids × About group Stray Kids Stray Kids is an eight-member self-producing boy group known for intense performances, experimental sound, and powerful rap lines. Tap again to view profile → Close

Koo Kyo Hwan

Park Ji Hoon

CORTIS × CORTIS About group CORTIS CORTIS is a five-member boy group under BIGHIT MUSIC consisting of MARTIN, JAMES, JUHOON, SEONGHYEON and KEONHO. The group debuted in 2025. The name CORTIS is derived from the phrase "COLOR OUTSIDE THE LINES" and represents thinking freely beyond conventional rules and standards. The members participate collaboratively in music, choreography, performance and visual production. Tap again to view profile → Close

Kim You Jung

ENHYPEN × ENHYPEN About group ENHYPEN ENHYPEN is a six member boy group formed through I-LAND, known for powerful performances, storytelling concepts, and global popularity. Tap again to view profile → Close

Kim Yeon Kyoung

Lee Seo Jin × Artist bio Jin Real name: Kim Seok-jinPosition: Sub Vocalist, VisualNationality: South KoreanBirthday: 1992-12-04Birthplace: Gwacheon, Gyeonggi-do, South Korea Vocalist and visual of BTS. Jin is playful and outgoing, famous for his dad jokes and “Worldwide Handsome” image, but also shows a very caring, big-brother side toward younger members. Tap again to view profile → Close

ATEEZ × ATEEZ About group ATEEZ ATEEZ is an eight-member K-pop boy group known for powerful performances, intense choreography, and a strong global fanbase. Since debuting in 2018, they have built a reputation for cinematic concepts and commanding stage presence. Tap again to view profile → Close

i-dle

EXO × EXO About group EXO EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation. Tap again to view profile → Close

Lee Chan Won

Park Ji Sung

HaHa

Park Ji Hyeon

ILLIT × ILLIT About group ILLIT ILLIT (아일릿) is a five-member girl group under BELIFT LAB consisting of YUNAH, MINJU, MOKA, WONHEE, and IROHA. The group officially debuted on March 25, 2024. The name ILLIT combines “I will” with “it,” representing the members' independent spirit and potential to become something unique. Tap again to view profile → Close

Joo Woo Jae

LE SSERAFIM × About group LE SSERAFIM LE SSERAFIM is a five-member multinational girl group under SOURCE MUSIC, consisting of SAKURA, KIM CHAEWON, HUH YUNJIN, KAZUHA and HONG EUNCHAE. The group debuted on May 2, 2022. Their name is an anagram of "I'M FEARLESS" and represents moving forward fearlessly without being swayed by the expectations of the world. Tap again to view profile → Close

BIGBANG × BIGBANG About group BIGBANG BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treated as currently active with G-DRAGON, Taeyang, and Daesung. Tap again to view profile → Close

Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

Watch Now

And watch Yu Jae Seok on “Running Man” below!

Watch Now

Related groups

⭐SEVENTEEN

SEVENTEEN is a self-producing boy group with 13 members, divided into the 3 main sub-units, hip-hop, vocal, and performance, to form 1 team. They are known for intricate choreography, impressive synchronisation and sophisticated song writing.

Members

Jun

⭐BIGBANG

BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treated as currently active with G-DRAGON, Taeyang, and Daesung.

Members

Daesung

Taeyang

G-DRAGON

⭐EXO

EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation.

Members

Kai

Lay

⭐BTS

BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural impact, and worldwide influence, BTS continues to inspire fans and shape the future of global pop music.

Members

Jin

⭐IVE

IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.

Members

Rei

Liz

⭐BLACKPINK

BLACKPINK is one of the most influential K-pop girl groups in the world, known for their powerful performances, global chart success, and distinctive blend of pop, hip-hop, EDM, and rap. Formed by YG Entertainment, the group consists of Jisoo, Jennie, Rosé, and Lisa. Since their debut in 2016, BLACKPINK has achieved numerous milestones, including record-breaking music videos, sold-out world tours, and collaborations with internationally recognized artists. With a dedicated global fanbase known as BLINK, BLACKPINK continues to shape the modern K-pop industry through their music, fashion influence, and worldwide cultural impact. The group has earned recognition for hit songs such as “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom,” and “Shut Down,” while establishing themselves as one of the most successful and recognizable Korean music acts of all time!

Members

⭐Stray Kids

Stray Kids is an eight-member self-producing boy group known for intense performances, experimental sound, and powerful rap lines.

Members

Bang Chan

Changbin

Hyunjin

I.N

Han

Lee Know

Felix

Seungmin

⭐LE SSERAFIM

LE SSERAFIM is a five-member multinational girl group under SOURCE MUSIC, consisting of SAKURA, KIM CHAEWON, HUH YUNJIN, KAZUHA and HONG EUNCHAE. The group debuted on May 2, 2022. Their name is an anagram of "I'M FEARLESS" and represents moving forward fearlessly without being swayed by the expectations of the world.

Members

⭐RESCENE

RESCENE (리센느) is a five-member girl group under THE MUZE Entertainment consisting of WONI, LIV, MINAMI, MAY, and ZENA. The group debuted on March 26, 2024 with their first single album Re:Scene.

Members

LIV

⭐ATEEZ

ATEEZ is an eight-member K-pop boy group known for powerful performances, intense choreography, and a strong global fanbase. Since debuting in 2018, they have built a reputation for cinematic concepts and commanding stage presence.

Members

⭐ENHYPEN

ENHYPEN is a six member boy group formed through I-LAND, known for powerful performances, storytelling concepts, and global popularity.

Members

Jay

⭐ILLIT

ILLIT (아일릿) is a five-member girl group under BELIFT LAB consisting of YUNAH, MINJU, MOKA, WONHEE, and IROHA. The group officially debuted on March 25, 2024. The name ILLIT combines “I will” with “it,” representing the members' independent spirit and potential to become something unique.

Members

⭐CORTIS

CORTIS is a five-member boy group under BIGHIT MUSIC consisting of MARTIN, JAMES, JUHOON, SEONGHYEON and KEONHO. The group debuted in 2025. The name CORTIS is derived from the phrase "COLOR OUTSIDE THE LINES" and represents thinking freely beyond conventional rules and standards. The members participate collaboratively in music, choreography, performance and visual production.

Members