September Boy Group Brand Reputation Rankings Announced
Key takeaways
Quick summary- 1The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!The rankings were determined through an analysi…
The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from August 12 to September 12.
BTS
continued their reign at the top of the list with a brand reputation index of 6,633,651 for September. High-ranking phrases in the group’s keyword analysis included “ARIRANG,” “ARMY,” and “North American tour,” while their highest-ranking related terms included “record,” “sold out,” and “long run.” BTS
’s positivity-negativity analysis also revealed a score of 93.91 percent positive reactions.
BIGBANG
jumped to second place after seeing a 103.60 percent increase in their brand reputation index since last month, bringing their total score to 4,162,542 for September.
ATEEZ
came in at a close third with a brand reputation index of 3,980,128, marking a 48.59 percent increase in their score since August.
CORTIS took fourth place with a brand reputation index of 3,655,034, marking a 45.45 percent rise in their score since last month.
Finally, SEVENTEEN
rounded out the top five with a brand reputation index of 3,529,483, marking a 65.74 percent increase in their score since August.
Check out the top 30 for this month below!
CORTIS
TVXQ
SHINee
INFINITE
TWS
Wanna One
RIIZE
Super Junior
TXT
BOYNEXTDOOR
BTOB
ASTRO
ALPHA DRIVE ONE
IDID
XLOV
HIGHLIGHT
TREASURE
THE BOYZ
2PM
Shinhwa
Watch BTS
’s docu-series “BREAK THE SILENCE” on Viki below:
Watch Now
And check out SEVENTEEN
’s variety show “NANA TOUR with SEVENTEEN
” below!
Watch Now
Related groups
ZEROBASEONE (ZB1) is a 5-member K-pop boy group formed through Boys Planet I. Debuted on 2023-07-10 under WAKEONE.
MONSTA X is a South Korean boy group formed through the survival show No.Mercy under Starship Entertainment. They debuted in 2015 and are known for powerful performances, strong rap and vocal lines, and a global fanbase. The group is currently active with Shownu, Minhyuk, Kihyun, Hyungwon, Joohoney, and I.M.
BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treated as currently active with G-DRAGON, Taeyang, and Daesung.

BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural impact, and worldwide influence, BTS continues to inspire fans and shape the future of global pop music.
NCT is a South Korean boy group formed by SM Entertainment with a unique multi-unit concept. There are 6 units within NCT; NCT 127, NCT DREAM, NCT WISH, WayV, NCT U, NCT DOJAEJUNG.
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