September Star Brand Reputation Rankings Announced
Key takeaways
Quick summary- 1The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of September!The rankings were determined thr…
The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of September!
The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from August 29 to September 29.
RESCENE continued their reign at the top of the list this month with a brand reputation index of 10,516,714, marking a 3.31 percent increase in their score since August.
Soccer star Son Heung Min shot to second place after seeing a whopping 373.02 percent rise in his brand reputation index, bringing his total score to 8,514,454 for September.
Lim Young Woong came in at a close third with a brand reputation index of 8,104,844, marking an 11.94 percent increase in his score since last month.
BTS
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took fourth place for September with a brand reputation index of 7,712,076, while Yu Jae Seok rounded out the top five with a score of 6,274,256.
Check out the top 30 for this month below!
RESCENE
Son Heung Min
Lim Young Woong
Yu Jae Seok
Song Kang
Park Ji Hoon
Kim Do Yeong
Kim Hye Soo
Seo Kang Jun
×
Girls’ Generation
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’s Taeyeon
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Park Ji Sung
Joo Woo Jae
Lee Jung Hoo
PSY
Lee Chan Won
WOODZ
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(Cho Seung Youn)
Wanna One
SHINee
Park Ji Hyeon
Shin Min Ah
Watch BTS
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’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:
Watch Now
And watch Yu Jae Seok on “Running Man” below!
Watch Now
Source (1)
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SEVENTEEN is a self-producing boy group with 13 members, divided into the 3 main sub-units, hip-hop, vocal, and performance, to form 1 team. They are known for intricate choreography, impressive synchronisation and sophisticated song writing.
NCT is a South Korean boy group formed by SM Entertainment with a unique multi-unit concept. There are 6 units within NCT; NCT 127, NCT DREAM, NCT WISH, WayV, NCT U, NCT DOJAEJUNG.

BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural impact, and worldwide influence, BTS continues to inspire fans and shape the future of global pop music.

BLACKPINK is one of the most influential K-pop girl groups in the world, known for their powerful performances, global chart success, and distinctive blend of pop, hip-hop, EDM, and rap. Formed by YG Entertainment, the group consists of Jisoo, Jennie, Rosé, and Lisa. Since their debut in 2016, BLACKPINK has achieved numerous milestones, including record-breaking music videos, sold-out world tours, and collaborations with internationally recognized artists. With a dedicated global fanbase known as BLINK, BLACKPINK continues to shape the modern K-pop industry through their music, fashion influence, and worldwide cultural impact. The group has earned recognition for hit songs such as “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom,” and “Shut Down,” while establishing themselves as one of the most successful and recognizable Korean music acts of all time!
aespa is a South Korean girl group formed by SM Entertainment, consisting of Karina, Giselle, Winter, and Ningning. Since their debut in 2020, aespa has gained international recognition for their innovative concept that combines music, storytelling, and virtual avatars, creating a unique identity within the K-pop industry. Known for their powerful vocals, dynamic performances, and futuristic sound, the group has consistently topped charts and attracted a growing global fanbase. With hit songs such as “Black Mamba,” “Next Level,” “Savage,” “Spicy,” and “Supernova,” aespa has established itself as one of the leading fourth-generation K-pop groups. Their distinctive blend of pop, electronic, and experimental music, combined with strong visual concepts and world tours, continues to expand their influence and popularity among fans around the world.
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