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September Star Brand Reputation Rankings Announced

🗓️ Sep 29, 2026, 2:10 PM UTC⏱️ 1 min read👀 2 views💬 0
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  • 1The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of September!The rankings were determined thr…

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of September!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from August 29 to September 29.

RESCENE continued their reign at the top of the list this month with a brand reputation index of 10,516,714, marking a 3.31 percent increase in their score since August.

Soccer star Son Heung Min shot to second place after seeing a whopping 373.02 percent rise in his brand reputation index, bringing his total score to 8,514,454 for September.

Lim Young Woong came in at a close third with a brand reputation index of 8,104,844, marking an 11.94 percent increase in his score since last month.

BTS × BTS About group BTS BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural Tap again to view profile → Close took fourth place for September with a brand reputation index of 7,712,076, while Yu Jae Seok rounded out the top five with a score of 6,274,256.

Check out the top 30 for this month below!

RESCENE

Son Heung Min

Lim Young Woong

BTS × BTS About group BTS BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural Tap again to view profile → Close

Yu Jae Seok

BLACKPINK × BLACKPINK About group BLACKPINK BLACKPINK is one of the most influential K-pop girl groups in the world, known for their powerful performances, global chart success, and distinctive blend of pop, hip-hop, EDM, and rap. Formed by YG Entertainment, the group consists of Jisoo, Jennie, Rosé, and Lisa. Since their debut in 2016, BLACKPINK has achieved numerous milestones, including record-breaking music videos, sold-out world tours, and collaborations with internationally recognized artists. With a dedicated global fanbase known as BLINK, BLACKPINK continues to shape the modern K-pop industry through their music, fashion influence, and worldwide cultural impact. The group has earned recognition for hit songs such as “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom,” and “Shut Down,” while establishing themselves as one of the most successful and recognizable Korean music acts of all time! Tap again to view profile → Close

IVE × IVE About group IVE IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance. Tap again to view profile → Close

SEVENTEEN × SEVENTEEN About group SEVENTEEN SEVENTEEN is a self-producing boy group with 13 members, divided into the 3 main sub-units, hip-hop, vocal, and performance, to form 1 team. They are known for intricate choreography, impressive synchronisation and sophisticated song writing. Tap again to view profile → Close

Song Kang

ATEEZ × ATEEZ About group ATEEZ ATEEZ is an eight-member K-pop boy group known for powerful performances, intense choreography, and a strong global fanbase. Since debuting in 2018, they have built a reputation for cinematic concepts and commanding stage presence. Tap again to view profile → Close

Park Ji Hoon

Stray Kids × Stray Kids About group Stray Kids Stray Kids is an eight-member self-producing boy group known for intense performances, experimental sound, and powerful rap lines. Tap again to view profile → Close

Kim Do Yeong

Kim Hye Soo

Seo Kang Jun × Jun Artist bio Jun Real name: Wen Junhui (文俊輝)Position: Lead Dancer, Sub VocalistNationality: ChineseBirthday: 1996-06-10Birthplace: Shenzhen, Guangdong, China Lead dancer of SEVENTEEN. Jun is quirky and humorous, with a warm, friendly aura. Tap again to view profile → Close

NCT × NCT About group NCT NCT is a South Korean boy group formed by SM Entertainment with a unique multi-unit concept. There are 6 units within NCT; NCT 127, NCT DREAM, NCT WISH, WayV, NCT U, NCT DOJAEJUNG. Tap again to view profile → Close

Girls’ Generation × Girls’ Generation About group Girls’ Generation Girls’ Generation, also known as SNSD, is a legendary South Korean girl group that debuted in 2007. They are widely credited with shaping the global rise of K-pop and remain active through group and individual projects. Tap again to view profile → Close ’s Taeyeon × Taeyeon Artist bio Taeyeon Real name: Kim Tae-yeonPosition: Leader, Main Vocalist, Song writerNationality: South KoreanBirthday: 1989-03-09 Taeyeon is the leader and main vocalist of Girls’ Generation (SNSD), widely recognized for elite vocal ability and longevity. She has built one of K-pop’s most successful solo careers while continuing group activities. Known for emotional delivery and strong live performances, she remains an influential figure across multiple eras of Korean pop. Taeyeon is introverted and sensitive, with a calm personality and very strong emotional expression through music. Tap again to view profile → Close

Park Ji Sung

Joo Woo Jae

EXO × EXO About group EXO EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation. Tap again to view profile → Close

TWICE × TWICE About group TWICE TWICE is a nine-member girl group famous for bright concepts, addictive choruses, and a huge discography of K-pop hits. Tap again to view profile → Close

Lee Jung Hoo

PSY

Lee Chan Won

aespa × aespa About group aespa aespa is a South Korean girl group formed by SM Entertainment, consisting of Karina, Giselle, Winter, and Ningning. Since their debut in 2020, aespa has gained international recognition for their innovative concept that combines music, storytelling, and virtual avatars, creating a unique identity within the K-pop industry. Known for their powerful vocals, dynamic performances, and futuristic sound, the group has consistently topped charts and attracted a growing global fanbase. With hit songs such as “Black Mamba,” “Next Level,” “Savage,” “Spicy,” and “Supernova,” aespa has established itself as one of the leading fourth-generation K-pop groups. Their distinctive blend of pop, electronic, and experimental music, combined with strong visual concepts and world tours, continues to expand their influence and popularity among fans around the world. Tap again to view profile → Close

WOODZ × WOODZ Artist bio WOODZ Real name: Cho Seung-younPosition: Soloist, Singer-Songwriter, Rapper, ProducerNationality: South KoreanBirthday: 1996-08-05Birthplace: South Korea WOODZ is a South Korean singer-songwriter, rapper, and producer known for his versatility across pop, R&B, hip-hop, rock, and alternative music. WOODZ has described himself as emotionally sensitive and as someone whose feelings can move back and forth quickly. Over time, he has spoken about learning to accept stress, become more balanced, and avoid defining himself too rigidly. He values emotional exchange and frequently channels changing emotions into his music. Tap again to view profile → Close (Cho Seung Youn)

Wanna One

SHINee

Park Ji Hyeon

Shin Min Ah

Watch BTS × BTS About group BTS BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural Tap again to view profile → Close ’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

Watch Now

And watch Yu Jae Seok on “Running Man” below!

Watch Now

Source (1)

Related groups

Girls’ Generation

Girls’ Generation, also known as SNSD, is a legendary South Korean girl group that debuted in 2007. They are widely credited with shaping the global rise of K-pop and remain active through group and individual projects.

Stray Kids

Stray Kids is an eight-member self-producing boy group known for intense performances, experimental sound, and powerful rap lines.

ATEEZ

ATEEZ is an eight-member K-pop boy group known for powerful performances, intense choreography, and a strong global fanbase. Since debuting in 2018, they have built a reputation for cinematic concepts and commanding stage presence.

SEVENTEEN

SEVENTEEN is a self-producing boy group with 13 members, divided into the 3 main sub-units, hip-hop, vocal, and performance, to form 1 team. They are known for intricate choreography, impressive synchronisation and sophisticated song writing.

EXO
⭐EXO

EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation.

NCT
⭐NCT

NCT is a South Korean boy group formed by SM Entertainment with a unique multi-unit concept. There are 6 units within NCT; NCT 127, NCT DREAM, NCT WISH, WayV, NCT U, NCT DOJAEJUNG.

BTS
⭐BTS

BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural impact, and worldwide influence, BTS continues to inspire fans and shape the future of global pop music.

IVE
⭐IVE

IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.

BLACKPINK

BLACKPINK is one of the most influential K-pop girl groups in the world, known for their powerful performances, global chart success, and distinctive blend of pop, hip-hop, EDM, and rap. Formed by YG Entertainment, the group consists of Jisoo, Jennie, Rosé, and Lisa. Since their debut in 2016, BLACKPINK has achieved numerous milestones, including record-breaking music videos, sold-out world tours, and collaborations with internationally recognized artists. With a dedicated global fanbase known as BLINK, BLACKPINK continues to shape the modern K-pop industry through their music, fashion influence, and worldwide cultural impact. The group has earned recognition for hit songs such as “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom,” and “Shut Down,” while establishing themselves as one of the most successful and recognizable Korean music acts of all time!

TWICE

TWICE is a nine-member girl group famous for bright concepts, addictive choruses, and a huge discography of K-pop hits.

aespa

aespa is a South Korean girl group formed by SM Entertainment, consisting of Karina, Giselle, Winter, and Ningning. Since their debut in 2020, aespa has gained international recognition for their innovative concept that combines music, storytelling, and virtual avatars, creating a unique identity within the K-pop industry. Known for their powerful vocals, dynamic performances, and futuristic sound, the group has consistently topped charts and attracted a growing global fanbase. With hit songs such as “Black Mamba,” “Next Level,” “Savage,” “Spicy,” and “Supernova,” aespa has established itself as one of the leading fourth-generation K-pop groups. Their distinctive blend of pop, electronic, and experimental music, combined with strong visual concepts and world tours, continues to expand their influence and popularity among fans around the world.

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