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SEVENTEEN's S.COUPS Announced as TRUDON Brand Ambassador

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#SEVENTEEN #S.Coups

✨ KpopAngel Original🗓️ Sep 11, 2026, 9:00 PM UTC⏱️ 1 min read👀 75 views💬 0

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1S.COUPS announced as TRUDON brand ambassador.
2He will be featured on October issue of allure Korea in partnership with TRUDON.

Photo by allure Korea

When mentioning SEVENTEEN ×

About group SEVENTEEN SEVENTEEN is a self-producing boy group with 13 members, divided into the 3 main sub-units, hip-hop, vocal, and performance, to form 1 team. They are known for intricate choreography, impressive synchronisation and sophisticated song writing. Tap again to view profile → Close 's S.COUPS ×

Artist bio S.Coups Real name: Choi Seung-cheolPosition: Leader, Hip-Hop Team Leader, RapperNationality: South KoreanBirthday: 1995-08-08Birthplace: Daegu, South Korea General Leader of SEVENTEEN. S.Coups is a protective, caring leader with a firm personality. He guides his fellow SEVENTEEN members and keeps them responsible. Tap again to view profile → Close , his iconic appearance at the 2025 Met Gala representing BOSS might come to mind. He also ranked first in 'The Billboard K-Pop Artist 100' for 2025. All that to say his star power has been proven time and time again. As such it should be no surprise that the most prestigious brands around the world want him to act as a face for their brand.

TRUDON is yet another brand to secure S.COUPS as their brand ambassador. TRUDON is the oldest active candlemaker in the world. The candles were of such high-quality, the original owner of the store, Charles Trudon, was given the status of French nobility for his craftmanship by King Louis XIV. Nowadays, TRUDON brings their expertise to perfumes too.

The TRUDON brand is inherently tied to French history, with the store supplying candles to Versailles castle until the end of the French monarchy. It is also the only ever candle manufacture in France to ever obtain the title of 'Royal Manufacture'.

Their new ambassador embodies this high-class legacy in the campaign. S.COUPS himself asks on the allure Korea Instagram page,

Don't you think TRUDON and I are a perfect match?

His personal recommendation from the many scent TRUDON offers is 'Carmen'. The scent is mainly of bergamot, tobacco and leather.

The collaboration between S.COUPS and TRUDON will be showcased in a pictorial with allure Korea. Look forward to allure Korea's October issue to catch a glimpse of the campaign!

EditorKpopAngel Original

Katie Cheung

Idol enthusiast, News Writer, SEVENTEEN Content Manager

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⭐SEVENTEEN

SEVENTEEN is a self-producing boy group with 13 members, divided into the 3 main sub-units, hip-hop, vocal, and performance, to form 1 team. They are known for intricate choreography, impressive synchronisation and sophisticated song writing.

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